David LaChapelle, an acclaimed American director and photographer, is known for his surrealist pastiches that capture the essence of celebrities and recontextualize their images. His partnership with Maybach has resulted in a series of images that reflect the automaker’s slogan, “The Best or Nothing.”
LaChapelle’s meticulous attention to detail and perfectionism are evident in his Maybach campaign, which features three images inspired by Futurism, Cubism, and Surrealism. The Futurism image explores the mysteries of ancient Egyptian pyramids, while the Cubism image depicts a geometric landscape with Maybach vehicles and human models. The Surrealism image features a candy-colored sky, floating chauffeurs, and an inflatable hand hovering over a Maybach EQS.
LaChapelle’s collaboration with Maybach highlights the common ground between art and automotive design. Daniel Lescow, Head of Mercedes‐Maybach at Mercedes‐Benz Group AG, emphasizes that “creativity, art and design are deeply rooted” in the Maybach brand. He believes that art is a powerful medium for expressing the unique emotions evoked by Maybach vehicles.
LaChapelle, who initially had his doubts about cars, was impressed by Maybach’s commitment to innovation and craftsmanship. He visited the Maybach HQ in Germany, where he was inspired by the brand’s rich history and future-oriented vision.
The Maybach Haute Voiture, an all-electric vehicle with a price tag of over $400,000, is a testament to Maybach’s dedication to luxury and performance. Its sumptuous interior, featuring contrasting bouclé fabric and massaging options, provides an unparalleled driving experience. The vehicle’s hand-built nautical blue and light rosé two-tone finish, along with its monogrammed 22-inch rims, exudes elegance and exclusivity.
David LaChapelle’s collaboration with Maybach is a celebration of art, design, and automotive excellence. His images capture the essence of Maybach’s vehicles, showcasing their unique blend of luxury, innovation, and artistic inspiration.
