ASM Global Europe Unveils Ambitious Expansion Plan with Four Cutting-Edge UK Venues

ASM Global Europe, a renowned leader in venue management, has unveiled its ambitious blueprint to establish four cutting-edge venues across the UK—London, Newcastle Gateshead, Derby, and Southport—by 2027, further cementing its stature as a premier venue operator.

These forthcoming venues, slated to debut between Spring 2025 and Spring 2027, will serve as versatile spaces accommodating a diverse array of events, from exhibitions and congresses to conferences, hospitality functions, and meetings. Additionally, they will introduce substantial new entertainment and consumer event zones, catering to the needs of thousands of live event enthusiasts.

These unveilings, featuring Olympia, London, and The Sage ICC on Newcastle Gateshead’s waterfront, will affirm ASM Global Europe’s status as a global leader in event space provision, boasting a portfolio of 15 venues spanning Aberdeen, Scotland, to London, England.

Leveraging its extensive expertise, ASM Global Europe is dedicated to delivering unparalleled event experiences for both consumer and commercial clients, including corporations, associations, non-profits, and charitable organizations.

Scheduled for launch in 2025, the Becketwell Performance Venue in Derby represents a substantial £45 million initiative set to greatly enhance the city’s cultural and event scene. Boasting 1,000 sqm of exhibition space, a 2,100-seat theater-style auditorium, and the capacity to host banquets for up to 600 guests, it is complemented by 2,500 hotel rooms conveniently situated within a 15-minute radius from an international airport. This dynamic addition is poised to invigorate Derby’s cultural landscape.

Anticipated for 2026, The Sage ICC in Newcastle Gateshead will introduce a world-class facility to the North East of England as part of The Sage’s expansive new development. With over 5,700m2 of flexible exhibition and banquet space, a 900-seat auditorium, 17 conference and meeting rooms, and 6,000 hotel rooms nearby, it will offer seamless connectivity via Central Station and Newcastle International Airport.

Also slated for a 2026 debut, Olympia London will undergo a £1.3 billion transformation into a multifaceted hub for art, culture, entertainment, education, and events. Besides integrating with Olympia’s renowned exhibition spaces, the revamped complex will feature two internationally acclaimed hotels, a state-of-the-art conference center, new meeting rooms, additional exhibition space, and expansive public areas. Notably, Incipio, renowned for its ‘pergola’ rooftop venues, will curate premium dining and drinking experiences across the 14-acre site.

Set to debut in 2026, the Southport Marina Lake Events Centre (MLEC) is poised to transform the current site into a top-tier hub for both business and entertainment, projecting to draw in more than 500,000 visitors each year. Featuring a tailor-made auditorium with seating for up to 1,200 individuals in a theater layout, the center will also boast 1,500 square meters of exhibition space, breakout zones accommodating up to 1,000 participants, and sweeping vistas showcasing the UK’s only permanent water and light spectacle.

ASM Global Europe’s Sales Director – C&E, Zoe Ward comments : “We are excited by the opportunities these four new venues will bring to ASM Global Europe’s portfolio. These venues are not just spaces; they are hubs of innovation and education, designed to host a world-class array of events—from dynamic B2B gatherings to vibrant cultural and entertainment experiences.”

Ward concludes : “This, four venue, expansion is a testament to our commitment to delivering industry leading venues and services that deliver perfectly for organisers and their delegates, whilst enriching the communities in which they are located. As we continue to grow, our focus remains on setting new benchmarks in venue management, ensuring that every event is an exceptional experience for all our clients and guests.”

ASM Global’s European venues encompass:

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