AURALEE and TEKLA Join Forces for an Onsen-Inspired Collection
Japanese fashion brand AURALEE and Danish lifestyle brand TEKLA have announced a unique collaboration inspired by the serene ritual of Japanese onsen (hot springs). This limited-edition collection, dubbed “AURALEE x TEKLA,” encapsulates the comforting warmth and tranquility associated with the traditional Japanese bath experience.
The collection seamlessly blends AURALEE’s signature high-quality fabrics and TEKLA’s commitment to organic cotton and plush terry cloth. It features an array of luxurious items, including soft towels, cozy sleepwear, stylish outerwear, and cozy knit accessories, all designed to evoke the sense of relaxation and well-being associated with an onsen visit.
A Fusion of Expertise and Shared Values
Charlie Hedin, Creative Director of TEKLA, expressed his enthusiasm for the collaboration, stating, “We are incredibly proud to be merging our expertise and shared values to create a unique collection that celebrates bath culture and elevates everyday life.”
Ryohei Iwai, designer of AURALEE, shared a similar sentiment, emphasizing the personal connection to the project. “This collaboration, which began as a natural conversation, has blossomed into something truly special. Personally, I have always been drawn to the bath and onsen experience. It is incredibly meaningful to see this culture inspire our brands and translate into this collection.”
A Limited-Edition Release
The AURALEE x TEKLA collection will be available for purchase starting October 30th, 2023, at AURALEE’s direct stores, online stores, and select retailers. A special pop-up shop for the collaboration will also be held on the first floor of the Men’s Building at Isetan Shinjuku. The collection will be available globally at TEKLA’s Copenhagen store, online store, and select international retailers.
A Celebration of Japanese Culture
The AURALEE x TEKLA collaboration is more than just a collection of clothing and accessories. It’s a celebration of the rich cultural traditions of Japan, specifically the calming and restorative power of onsen. The collection invites individuals to embrace the beauty of self-care and create moments of tranquility in their daily routines.
Embrace the Onsen Experience
With its luxurious fabrics, thoughtful designs, and commitment to quality, the AURALEE x TEKLA collection offers a tangible way to bring the essence of onsen into your life. Whether you’re seeking a cozy night in or a touch of Japanese-inspired luxury, this limited-edition collection is sure to elevate your everyday experiences.
