The highly anticipated Australia’s Top Tourism Town Awards 2024 have unveiled the winners, showcasing towns across the country that are excelling in regional tourism. Held at Parliament House in Canberra, these awards recognize not only the beauty of these locations but also their dedication to crafting meaningful visitor experiences. From the rugged landscapes of Tasmania to the sun-drenched shores of Western Australia, the winning towns represent the best of what Australia has to offer travelers.
Devonport in Tasmania took home the top honor as Australia’s Top Tourism Town 2024. This bustling town has transformed from a simple transit hub into a must-visit destination. Known as the arrival point for travelers via the Spirit of Tasmania, Devonport now stands as a vibrant gateway to the island’s northwest. Whether you’re looking for a quick getaway or a longer stay, Devonport offers a rich array of experiences for all tastes. Erin McLeod, CEO of the Australian Tourism Industry Council (ATIC), praised Devonport for its strategic investments in tourism infrastructure and its commitment to showcasing local culture. This victory solidifies Devonport’s position as a key player in Tasmania’s tourism economy.
In the category of Small Tourism Towns, Exmouth in Western Australia clinched the Gold. With a population under 5,000, Exmouth is celebrated for its proximity to the Ningaloo Reef, a UNESCO World Heritage site, and its commitment to eco-tourism. Exmouth’s tourism success lies in its careful balance between welcoming more visitors and preserving its natural resources. Tourists flock to the town to experience unique eco-friendly adventures, including swimming with whale sharks and exploring its vibrant coral reefs.
Huskisson, located on the NSW South Coast, emerged as the winner in the Tiny Tourism Town category, reserved for towns with populations under 1,500. Known for its pristine beaches and marine wildlife, Huskisson has successfully attracted tourists by blending outdoor experiences with a growing local food scene. Steve Cox, CEO of Destination NSW, applauded Huskisson’s ability to make a big impact on regional tourism. The town’s dedication to promoting its natural and cultural offerings has made it a standout destination, particularly in the Jervis Bay region.
The awards also celebrated individuals who have made significant contributions to enhancing tourism. Adam Hinks from Aquascene Magnetic Island in Queensland was named Top Tour Guide 2024. Hinks’ deep knowledge of the marine ecosystem and his engaging tours of Magnetic Island have left a lasting impression on visitors, further elevating the region’s appeal.
These awards reflect the profound impact tourism has on regional economies. They celebrate towns that not only attract visitors but also offer immersive, meaningful experiences that enhance the overall travel journey. As Shaun de Bruyn, Chairman of Australia’s Top Tourism Town Awards, put it, the awards highlight “the unique charm of Australia’s regional towns” and their ability to create memorable visitor experiences.
The awards underscore the importance of tourism as a driver of regional development, offering opportunities for job creation and supporting local businesses. They also provide a platform for towns to reflect on their tourism strategies and continue evolving to meet the changing needs of travelers. At the national level, winners are selected from the best-performing towns across states and territories. The recognition of these towns, both large and small, serves as a reminder that regional Australia continues to play a pivotal role in shaping the country’s tourism landscape.
Full List of Winners for 2024:
*
Top Tourism Town (Population over 5,000):
Devonport, Tasmania*
Small Tourism Town (Population 1,500-5,000):
Exmouth, Western Australia*
Tiny Tourism Town (Population under 1,500):
Huskisson, NSW South Coast*
