AXA Hong Kong and Macau (AXA) has unveiled ‘AXA Dreamland,’ a multifaceted venue that combines sports, culture, and leisure at GO PARK SAI SHA, proudly sponsored by AXA and managed by Yiu Wing Entertainment Group (Yiu Wing). Nestled within the sprawling sports and commercial hub of GO PARK SAI SHA, developed by Sun Hung Kai Properties Limited (SHKP), AXA Dreamland is poised to become a cultural beacon in the New Territories. The venue, housed in the indoor multipurpose stadium of GO PARK SAI SHA, boasts a capacity of 1,500 people, making it suitable for hosting an array of events, from intimate music concerts to thrilling sports competitions. With an impressive occupancy rate of 80% and an anticipated attendance of over 50,000, AXA Dreamland is destined to be a bustling gathering place for local entertainment and sports enthusiasts.
The grand opening ceremony of AXA Dreamland was a memorable occasion, graced by speeches from esteemed guests including Ms. Sally Wan, Chief Executive Officer of AXA Greater China; Mr. Daniel Chang, CMO and Partner at Yiu Wing Entertainment Group; and Ms. Judy Chow, General Manager – Leasing at Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited. The event was further enlivened by captivating performances by popular local bands RubberBand and Cozy Syndrome, creating an unforgettable atmosphere for all in attendance.
Ms. Sally Wan, Chief Executive Officer, AXA Greater China, expressed her excitement about the collaboration with Yiu Wing and the launch of AXA Dreamland. She envisions it as a vibrant hub for local entertainment and sports enthusiasts, offering a platform for individuals to pursue and achieve their dreams in music, sports, art, and culture.
Mr. Daniel Chang, CMO and Partner, Yiu Wing Entertainment Group, emphasized their commitment to promoting music and entertainment. He highlighted the shared goal of fostering the local cultural scene, supporting aspiring performers, and hosting diverse events that cater to the community’s interests.
Ms. Judy Chow, General Manager – Leasing, Sun Hung Kai Real Estate (Sales and Leasing) Agency Limited, expressed her honor to have AXA Dreamland as an anchor tenant at GO PARK SAI SHA. She believes that the collaboration will revitalize the local sports and entertainment arts scene, offering visitors an immersive experience that combines sports, entertainment, dining, and leisure.
AXA Dreamland will further enrich the community’s cultural landscape with a diverse lineup of events, catering to a wide range of interests. In the upcoming months, renowned Taiwanese singer SHOU and the popular K-pop group VERIVERY will grace the stage for concerts and fan meetings. The venue will also host regular concerts, sports events, art exhibitions, cultural seminars, and other dynamic activities, promising to become a cornerstone of the local community’s cultural activities.
