Marking three decades of innovation, CASIO introduces the BABY-G + PLUS series, revolutionizing the world of timekeeping accessories. The BGD-10K, the cornerstone of the series, embodies versatility and personal expression. Its interchangeable bezels and bands empower wearers to effortlessly switch between a classic wristwatch and a chic time-telling charm, reminiscent of the beloved Tamagotchi. This pocket watch seamlessly transitions from wrist to bag or belt without requiring any tools. Reflecting the vibrant and playful essence of the early 2000s, the series showcases a captivating array of pop-casual colorways, inspired by the iconic Y2K fashion trends. Each watch comes equipped with a silicone holder, inviting users to customize it with stickers and decorations that mirror their daily style or mood. The personalization options are limitless, capturing the wearer’s unique essence. Beyond its stylish exterior, the BGD-10K prioritizes durability and functionality. Its shock-resistant construction and impressive 100-meter water resistance ensure resilience and longevity. The digital display adds a touch of retro charm with its pixel-art animations, featuring adorable characters that come to life at the touch of a button. The BABY-G + PLUS series is a testament to CASIO’s commitment to innovation and self-expression. With its customizable design, vibrant color palette, and durable construction, this series empowers individuals to embrace their unique style while keeping time in a fun and fashionable way.