Bahrain is making a strategic move to attract more Indian tourists with a new partnership between the Bahrain Tourism and Exhibition Authority (BTEA) and EaseMyTrip. This collaboration aims to leverage EaseMyTrip’s extensive reach in the Indian travel market to promote Bahrain as a top-tier tourist destination.
Sara Buhiji, CEO of BTEA, highlighted the significance of India as a key source of tourists for Bahrain. She emphasized that the partnership with EaseMyTrip will play a pivotal role in showcasing Bahrain as a must-visit destination. The strong historical and strategic ties between Bahrain and India create a solid foundation for this collaboration. The year-long campaign aims to highlight Bahrain’s captivating heritage, diverse attractions, and renowned hospitality, building upon the successes of previous initiatives.
Nutan Gupta, COO of EaseMyTrip, echoed this sentiment, stating that they are thrilled to continue their partnership with the Bahrain Tourism and Exhibition Authority. Previous campaigns have effectively positioned Bahrain as a desirable destination for Indian travelers. Through strategic content on popular platforms like Google and Instagram, EaseMyTrip aims to further spark interest in Bahrain among Indian travelers.
The campaign will focus on offering curated travel packages, ensuring that Indian tourists experience Bahrain’s unique offerings through accessible and enjoyable travel options. This partnership represents a significant step in strengthening the tourism ties between Bahrain and India, promising to bring a surge of Indian visitors to the kingdom.
