Stepping away from the traditional realm of fashion campaigns, Loewe’s spring/summer 2025 pre-collection takes a whimsical turn, featuring an unlikely cast of characters. Think knights, bodybuilders, rugby players, and even a diver and a captain, all brought together by renowned photographer Juergen Teller. Among these unique figures stands Thai actress Baifern Pimchanok, Loewe’s house ambassador, who adds her own touch of elegance to the campaign.
In a recent interview, Baifern shared insights into her experience on set, revealing a vibrant and exhilarating atmosphere. She described the set as a fast-paced and captivating whirlwind, exceeding her expectations with the addition of the unexpected characters. These additions, she explained, brought a delightful flair to the storytelling, making it even more captivating and fun.
Speaking on her collaboration with Juergen Teller, Baifern highlighted his talent, professionalism, and friendly nature. The photographer’s positive energy, she said, fostered a sense of ease on set, leading to a seamless and enjoyable experience. On being asked if she would join Teller’s “circus” if he was the ringmaster, Baifern enthusiastically declared, “Without a doubt!”
When asked about her dream skill, Baifern, who possesses a deep love for nature, expressed her desire to be a whimsical gardener for a day. She envisioned growing fruits and vegetables in quirky and fantastical shapes, bringing a touch of magic to the everyday act of gardening.
Baifern also spoke passionately about her admiration for Loewe. She sees the brand as a celebration of nature’s beauty, transforming its essence into stylish, everyday fashion items that are both practical and stunning. Loewe, she believes, has a unique ability to bring the natural world to life through fashion, making each piece a masterpiece of art.
When not adorned in head-to-toe Loewe, Baifern favors a natural, effortless style. She prioritizes simplicity and comfort while still showcasing her unique sensibility. For her, style is about being easygoing and relaxed, while still adding a touch of personal flair.
In one word, Baifern summed up her experience as “thrill!”, reflecting the excitement and creativity that permeated the campaign. Through her engaging personality and love for nature, Baifern Pimchanok embodies the spirit of Loewe’s spring/summer 2025 pre-collection – a collection that celebrates the unexpected, the whimsical, and the beauty of the natural world.
