London is home to a few architectural icons that you can actually live in, and Balfron Tower in the heart of east London is the latest addition to this exclusive list. The iconic 26-storey building, designed by Ernő Goldfinger in the 1960s, has been reimagined as a collection of stylish rental homes.
The first tenants are starting to move in, and the initial images reveal a stunning transformation. With over 140 renovated apartments, from one- to four-bedroom spaces, Balfron Tower offers a unique and desirable living experience. The building, considered a landmark of Brutalist architecture, boasts exceptional design and spacious rooms, reflecting the meticulous standards of top hospitality spaces.
The updated amenities cater to the most stylish of contemporary living while retaining the building’s sixties charm. Residents can enjoy a cosy cinema room, co-working spaces, and breathtaking views from the rooftop terrace. The building also offers a yoga studio and communal dining, all included in the rent, which starts at £1,715 per month.
Adding to the appeal, Balfron Tower is pet-friendly, making it an ideal home for those with furry companions. Residents can also expect superfast Wi-Fi, bike storage, and an on-site resident host. Designers have skillfully incorporated intricate textiles, unique artworks, and expressive sculptural forms, creating apartment interiors that seamlessly blend modern and vintage elements.
The building’s location is another major draw. Canary Wharf and the Elizabeth Line are just a stone’s throw away, and the city center is easily accessible via the DLR. Nearby Poplar offers a vibrant selection of independent businesses, while the rooftop garden provides panoramic views of east London and the iconic skyline.
Way of Life, the contemporary rental brand behind this transformation, believes in creating beautifully designed spaces that enhance residents’ lives. They offer a fuss-free renting experience with flexible tenancy lengths, an online tenancy portal for billing and contracts, and in-house teams that manage repairs and parcel delivery. Way of Life also provides furniture packages curated by their design team, ensuring every apartment is stylish and functional.
Gavin Chetty, Brand Director for Way of Life, highlights the importance of preserving the building’s legacy: ‘Designed by iconic architect Ernő Goldfinger, it might be the purest expression of modernist thinking in London. Paying homage to Goldfinger’s original design and principles of vertical living, the tower has been refurbished to maximize the use of all the spaces, restoring the concrete facade along with other details. The interior spaces prioritize unique modern design and high-quality finishes, as well as an amenity offering that caters to a variety of aspects of contemporary living. Balfron Tower was designed to foster community and it will be a joy to see it occupied once more.’
If you’re looking for a truly unique and stylish living experience in London, Balfron Tower offers an opportunity to call an architectural icon home. You can find out more and book a viewing on the Way of Life website.
