Emirati singer Balqees Fathi has joined the ranks of influencers and celebrities worldwide in embracing the viral #AsokaChallenge, a social media trend that pairs transitions of Indian bridal makeup tutorials with the audio from ‘San Sanana’ from the 2001 Bollywood film Ashoka. Fathi’s video, which has garnered thousands of likes and views, showcases her incredible makeup skills as she transforms into a captivating Indian bride with tight-lined eyes, a sculpted contour, and pouty, glossed lips. The rosy pink and terracotta eye look is complemented byvivid green lenses and long, fluttery eyelashes. paying homage to the film’s storyline, Fathi’s makeup tutorial includes cuts between shots of her wearing a tribal design with facial tattoos and the step-by-step process of creating the warm-toned glam makeup. The final reveal is an elaborate Indian bridal beauty look, complete with traditional Indian jewelry and clothing, as the crescendo of ‘San Sanana’ plays in the background. Fathi’s participation in the #AsokaChallenge has not only showcased her makeup artistry but has also highlighted the growing popularity of Indian bridal makeup trends around the world. Influencers, celebrities, and makeup artists have all recreated the trend, delivering their own versions of the Indian bridal makeup look, showcasing the beauty and diversity of Indian culture and traditions.
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