Barbados is set to lead the Caribbean Tourism Organization (CTO) for the next two years, following its election during the CTO’s Ministerial Council meeting in the Cayman Islands. This decision aligns with the annual State of the Tourism Industry Conference (SOTIC).
Barbados’ Minister of Tourism and International Transport, Ian Gooding-Edghill, will now head the Council of Ministers and Commissioners of Tourism. Concurrently, Andrea Franklin, CEO of Barbados Tourism Marketing Inc., will assume the role of Chairman of the Board of Directors, guiding the organization’s strategic direction.
Barbados takes over from the Cayman Islands, where Tourism Minister Kenneth Bryan and Tourism Director Rosa Harris recently completed their terms. Their tenure saw several significant accomplishments, including the appointment of Dona Regis-Prosper as the new Secretary General and CEO, a comprehensive organizational restructuring, and renewed engagement with member countries, notably welcoming back the U.S. Virgin Islands and Bermuda.
Outgoing Chairman Kenneth Bryan expressed gratitude for the opportunity to lead the CTO, acknowledging the challenges and opportunities ahead. He commended his team, particularly Director of Tourism Rosa Harris, for their dedication and service.
Incoming Chairman Ian Gooding-Edghill expressed appreciation for the opportunity to lead the CTO, emphasizing the shared responsibility and the need for collaboration. He thanked outgoing Chairman Bryan for his contributions and reiterated his commitment to advancing the cause of Caribbean tourism.
The Cayman Islands’ leadership was praised for its effective communication strategies and crucial role in strengthening the foundation of the CTO. This strong foundation sets the stage for Barbados’ leadership to implement its own initiatives aimed at promoting and developing Caribbean tourism.
Based in Barbados, the CTO is the leading organization responsible for promoting and developing tourism in the Caribbean region. It encompasses a diverse membership, including Dutch-, English-, and French-speaking countries and territories, as well as various private sector entities.
