Barbara Jamison-Woods Appointed President of City Destinations Alliance
Barbara Jamison-Woods has been elected as the first president from London to lead the City Destinations Alliance (CityDNA), a significant appointment that signals a new chapter for sustainable and responsible tourism in Europe.
With over 25 years of experience in global tourism, Jamison-Woods brings a wealth of expertise to her new role. Her previous position as Head of Europe at London & Partners, where she drove growth and established London as a premier destination, has uniquely equipped her to guide CityDNA in fostering collaborative and sustainable tourism initiatives.
As president, Jamison-Woods aims to capitalize on Europe’s appeal as a top global destination. In light of major upcoming events such as the Paris Olympics, the World Summit AI in Amsterdam, and the European Society of Cardiology Congress in London, she envisions showcasing Europe not only as a travel destination but as a vibrant place to live, work, and explore.
Jamison-Woods’ commitment to sustainability aligns with CityDNA’s goals to create a tourism sector that benefits society and the environment. Under her leadership, the alliance aims to deepen engagement with current members, expand its network, and advocate for the vital role cities play in the global tourism landscape.
Barbara Jamison-Woods’ presidency represents a significant milestone for CityDNA and for European tourism. Her forward-thinking approach promises to guide the alliance towards a future where tourism serves as a catalyst for sustainable development, cultural exchange, and economic prosperity throughout Europe.
