As projections place Spain as the leading global travel hotspot over the next decade and a half, officials are implementing strategies to counteract this anticipated surge. Rather than rolling out the red carpet, Barcelona is adopting a less welcoming stance toward tourists. Overwhelmed by the influx, the city has recently raised its tourist tax for the second time in 2024 alone, aiming to curb the tide of incoming travelers.
Since 2012, Barcelona has required visitors to pay a city tax due to the overwhelming influx of tourists. Fast forward to April 2024, the city raised the tourist tax from €2.75 to €3.25, yet this hike barely curbed the tourist tide, leaving Barcelona as Spain’s most visited city. In response, the city council decided to increase the tourist tax further. Starting October 2024, visitors will be charged €4 per person.
Barcelona’s tourist tax ranks among the highest in Europe. Visitors must pay both a regional and a city tax. The regional tax varies with the type of accommodation: €1.70 for standard hotels, €2.25 for rentals, and €3.50 for five-star and luxury hotels. The city tax is set to increase to €4 per night. Even cruise passengers are not exempt; those stopping for less than 12 hours will pay €3, while those staying longer will pay €2.
The city authorities cite ‘quality tourism’ as the motive behind the tax increase, noting that Barcelona hosts an average of 32 million tourists yearly. The massive tourist presence has begun to disrupt daily life for locals and overcrowd tourist sites, prompting the city to implement protective measures. Additionally, the increased revenue from the tax is earmarked for city maintenance projects, such as road improvements, bus services, and escalators.
“It was the objective sought: to contain the number of tourists and increase tourist income because our model is no longer mass tourism but quality tourism, which adds value to the city,” said Jaume Collboni, mayor, Barcelona.
Spain is projected to be the world’s top tourist destination within the next 15 years. In response, local authorities are implementing several measures to manage this anticipated surge. These measures include banning holiday apartments, raising tourist fees, and imposing restrictions at key tourist sites. Additionally, there have been public protests against the rise in tourism. Despite these efforts, tourists continue to flock in large numbers to the Spanish city.
