Get ready for a blast from the past, New York City! Barneys New York is back, albeit for a limited time only, with a pop-up shop in the heart of SoHo. The iconic department store, which shuttered its doors in 2019, is making a comeback thanks to Hourglass Cosmetics, a brand that first gained recognition on the Barneys shop floor 20 years ago.
Hourglass founder, president, and devoted Barneys fan, Carisa Janes, has spearheaded this nostalgic revival. “Barneys was such an iconic New York institution and we were all so sad when it disappeared,” explains Janes. “It was like a family. They were in it with you – the highs, the lows – they were like parents, the mentors and bosses there. It was just an incredible way to start a business and have all that support.”
The pop-up shop, which opens on September 5th, 2024, and runs for five weeks, is a celebration of Barneys’ legacy and a tribute to the spirit of New York City. It’s a curated space that blends both established names and exciting new brands, reflecting Barneys’ core values. Fashion lovers can expect to find familiar names like Marc Jacobs, Thom Browne, Christopher John Rogers, and Khaite, alongside emerging brands like Reome, Perfumehead, and AKT.
“Barneys was an exciting place where a new brand could get its start,” says Julie Gilhart, former senior vice president and fashion director of Barneys New York. “I’m grateful to Hourglass for remembering how they began at Barneys 20 years ago, and now celebrating the many different types of energic talent found in the fabric of New York City.”
The pop-up shop will host a series of events and activations, promising an immersive experience for visitors. Hourglass will have a dedicated beauty bar where you can shop their iconic products, including the Vanish Airbrush Concealer, Veil Hydrating Skin Tint, Phantom Volumizing Glossy Balm, and Unreal Liquid Blush. You can also find exclusive limited-edition items, like an illustrated version of Hourglass’s Ambient Light Powder, featuring designs from Na Kim, the artist behind Barneys’ coffee table books.
The pop-up shop is located at 14 Prince Street (at the corner of Prince Street and Elizabeth Street in SoHo). It’s open from September 5th to October 11th, 2024, and is sure to be a major draw for fashion and beauty enthusiasts. So, head down to SoHo and relive the magic of Barneys New York with Hourglass.
