In a world obsessed with fast fashion and fleeting trends, Baserange stands out as a beacon of slow, sustainable, and inclusive design. Co-founded by Marie-Louise Mogensen and Blandine de Verdelhan in 2012, the brand has built a reputation for its commitment to quality, comfort, and ethical practices. From the very beginning, Baserange eschewed the conventional approach of underwire bras and heavily retouched images. Instead, they embraced the beauty of natural forms and unfiltered authenticity. Their focus on using recycled and natural fabrics like bamboo, coupled with their earth-tone color palette, created a brand that resonated with consumers seeking a more conscious and comfortable alternative to mainstream fashion.
Baserange’s commitment to sustainability goes beyond just the materials they use. Their production process is meticulously planned to minimize waste and maximize the longevity of their products. They work closely with local suppliers in France, supporting small businesses and fostering a circular economy. This dedication to slow fashion is evident in their dedication to sourcing high-quality materials and prioritizing ethical manufacturing processes. They actively seek out natural dyes, recycled textiles, and innovative solutions that minimize their environmental impact.
Over the years, Baserange has expanded beyond its initial lingerie offerings to include a full range of ready-to-wear clothing, home goods, and, most recently, a dedicated menswear line. Their commitment to inclusivity extends to their designs as well, with pieces that cater to a diverse range of body types and gender expressions. Their menswear collection, for example, embraces the idea of fluidity and flexibility, challenging traditional notions of masculinity and promoting a more inclusive approach to style.
Baserange’s success story is a testament to the power of slow, intentional growth. Unlike many brands that prioritize rapid expansion and mass production, Baserange has chosen a more measured approach, prioritizing quality over quantity, and sustainability over fleeting trends. Their unwavering dedication to their values has earned them a loyal following and established them as a leading voice in ethical and sustainable fashion.
The brand’s commitment to sustainability and inclusivity has resonated with consumers seeking a more mindful approach to fashion. Baserange’s success serves as a reminder that conscious choices, slow production, and commitment to ethical practices can pave the way for a more sustainable future in the fashion industry.
