For many fashion enthusiasts, the allure of Bella Freud’s iconic jumpers is undeniable. Those vibrant, slogan-emblazoned crewnecks became synonymous with a certain effortless cool, embraced by the likes of Kate Moss, Alexa Chung, and Sienna Miller. Their simple silhouettes and playful phrases – “J’Taime Jane,” “Ginsberg is God,” and “Fairytale Of New York” – captured the essence of a nonchalant, yet stylish era.
Now, as the fashion world finds itself in the midst of a 2010s revival, it’s no surprise that high-street giant M&S has partnered with Bella Freud to bring back that signature charm in the form of a captivating capsule collection.
Drawing inspiration from M&S’s rich history and its impact on her own life, Freud delved into the brand’s archives in Leeds, unearthing a treasure trove of ideas for the 27-piece collection. Launching online and in-store today, the collection is a love letter to the brand’s legacy and a testament to Freud’s enduring design vision.
Fans of the brand will be delighted to find all the signature elements they love: those playful slogan knits in a rainbow of colors, alongside a curated selection of tailored pieces and chic shirting.
“For me, the standout piece from the collection is the suit,” asserts Freud. “I wanted to create a capsule edit of interchangeable pieces that can be worn at any time. If you have nothing else apart from a suit, you will always have a great look.”
The Vogue team, known for its discerning taste, has its eye on the pinstripe pleated miniskirt. It’s a perfect transitional piece, effortlessly styled with knee-high boots and a shirt, or layered over the matching trousers for a cozy winter look.
Explore the full collection now and discover your own piece of Bella Freud’s timeless style, infused with the modern sensibility of M&S.