The Berlin Convention Office by visitBerlin is showcasing the German capital at IMEX in Frankfurt /Main, the premier trade fair for the event and convention sector. Over 8,000 industry professionals will convene with 2,300 exhibitors from 150 nations. At the Berlin booth, attendees can explore updates from Berlin, venue options, unique experiences, and assistance from the Berlin Convention Fund. They’ll also discover strategies for sustainable event planning, supported by visitBerlin’s Sustainable Meetings Berlin initiative, marking its fifth year. Michael Biel, State Secretary of the Senate Department for Economics, emphasizes the importance of sustainability in the congress industry and Berlin’s commitment to high sustainability standards. Sabine Wendt, Managing Director of visitBerlin, highlights the collaborative efforts with customers and partners to make Berlin more sustainable and position it as one of the most sustainable, innovative, and reliable destinations worldwide. To celebrate five successful years of Sustainable Meetings Berlin, the Berlin Convention Office, along with 15 partners, will host a special birthday celebration at the Berlin stand in Hall 8 (Stand F010). This initiative has played a crucial role in fostering sustainability within the event industry, with approximately 75 certified service providers committed to sustainability. Industry voices affirm the value of striving for a more sustainable MICE world and tourism sector, as exemplified by Bridget Barbieri, Event Manager of the ESGE (European Society of Gastrointestinal Endoscopy), and Kathleen Beyer, BEN (Berlin Event Network e.V.). As an extension of Sustainable Meetings Berlin, visitBerlin has broadened the initiative with Sustainable Berlin, accrediting tourism service providers under this banner. This year, the Berlin Convention Office of visitBerlin is reintroducing the renowned creative business event BESTIVAL as the ‘International BESTIVAL Masterclass.’ This year, it will feature three exclusive masterclasses comprising workshops and genuine Berlin encounters. The primary focus areas will be Innovation in July, Sustainability in October, and Community Building in November. Berlin, renowned as one of the premier destinations for both leisure getaways and professional endeavors, is set to host UEFA EURO 2024. Commencing on 15 June at the iconic Olympic Stadium, this football extravaganza marks the beginning of six thrilling matches to be held in Berlin. As Europe’s grandest football spectacle unfolds, the spotlight will shine brightly on Berlin, captivating football enthusiasts, locals, and global visitors alike. Notably, the city’s famed Brandenburg Gate will transform into the world’s largest football goal, symbolizing the unity and fervor of this prestigious event. The hosting of the European Football Championship in Germany, particularly in Berlin, is a monumental achievement, offering invaluable promotional opportunities. For the Berlin Convention Office, EURO 2024 presents a golden chance to showcase the city’s prowess in hosting major events, portraying Berlin as a welcoming, cosmopolitan hub on the global stage. This event coincides with a significant milestone as Berlin prepares to commemorate the 35th anniversary of the fall of the Berlin Wall in autumn 2024, further enhancing its appeal as a city of freedom and historical significance. Recognized as one of the top global destinations for city breaks, Berlin continues to charm travelers worldwide. TimeOut magazine’s ‘Best Cities in the World 2024’ ranking places Berlin among the top three alongside New York and Cape Town, underscoring its allure and vibrancy. Moreover, Berlin’s prominence as a prime business travel destination is affirmed by its top ranking in the Destination Brand 23 Business study, reflecting its appeal for business travelers seeking sustainable and value-driven experiences. At IMEX, a premier event for the congress and event industry, Berlin will be represented by 15 esteemed partners showcasing the city’s diverse offerings. From renowned hotels like The Westin Grand and Grand Hyatt Berlin to unique venues like Bolle Festsäle and cultural experiences provided by agencies such as cultour-incoming GmbH & Co. KG, Berlin’s hospitality and event capabilities will be on full display, reaffirming its status as a leading global destination for business and leisure alike.
Berlin Convention Office Celebrates Sustainability at IMEX 2024 Unveiling 5 Years of Impactful Partnership
