Better for All Partners with GOAL to Promote Sustainability in Sports and Entertainment
Better for All, a leading innovator in natural products, has announced its membership in the Oak View Group’s GOAL sustainability network as an Official Solution Provider. This strategic partnership marks a significant step forward in Better for All’s commitment to driving circular initiatives within the sports, entertainment, and live events sectors.
Through this collaboration, Better for All will offer its TUV certified home compostable and BPI certified compostable PHA cups to GOAL’s member network. These cups provide a truly sustainable alternative to single-use plastics, aligning perfectly with GOAL’s mission to empower venues with the tools to track, measure, and enhance their sustainability practices.
GOAL: A Catalyst for Sustainable Change in the Industry
Founded by Oak View Group, GOAL is a membership-driven sustainability network dedicated to fostering a community of like-minded operators and solution providers within the sports, entertainment, and event industry. With a focus on environmental data analysis, carbon accounting, and waste diversion strategies, GOAL helps its members achieve tangible sustainability goals.
The network boasts an impressive roster of members, including prominent venues like the Prudential Center, Dodger Stadium, Fenway Park, Wrigley Field, the Climate Pledge Arena in Seattle, Citi Field, the Moody Center, the MGM Music Hall, and many more.
Better for All’s Innovative Approach to Sustainable Solutions
Better for All showcased its 8 oz, 16 oz, and 20 oz PHA cups at the GOAL Summit in Arizona on October 14th. These cups, verified plastic-free through Oceanic Global’s Blue Standard, are designed to support GOAL members in their efforts to achieve ambitious waste diversion and circularity goals. The company will also be showcasing its products at the OVG Hospitality event in Orlando, FL, from December 2nd to 5th, 2024.
A Shared Vision for a Sustainable Future
GOAL’s 2024 Impact Report highlights the significant strides made by members like the State Farm Arena and UBS Arena in reducing waste and achieving sustainability certifications. GOAL members currently divert an average of 32% of their waste through reusing, recycling, and composting. Better for All’s products contribute to this mission by assisting venues in transitioning towards zero-waste operations, either through reuse or diversion to composting.
Raegan Kelly, co-founder and head of product at Better for All, emphasizes the importance of collaboration in driving true circularity. “Our goal is to instigate the transition from a waste management model to a material management model in the live events space,” Kelly states. “Experience teaches us that true circularity requires collaboration between suppliers, producers, concessionaires, and clean up crews from the planning stage. We are looking forward to working with GOAL members to create positive impact experiences for artists and fans.”
About Better for All
Better for All is leading a zero-waste movement within the celebration space by providing 100% reusable, renewable, and home compostable alternatives to disposable plastic cups. Their cups, verified plastic-free by Oceanic Global’s Blue Standard, are designed to leave no trace behind. Those interested in joining Better for All’s Brand Ambassador program can learn more and apply on their website. For further information on Better for All and their commitment to sustainability, visit www.betterforall.co.
About GOAL
GOAL is a pioneering sustainability-driven membership and support network for sports, entertainment, and live event venues. With over 40 members across the United States, Canada, and the UK, GOAL provides environmental data analysis, sustainability strategy, and partnership advice. Utilizing Salesforce Net Zero Cloud for carbon accounting and visualizations, GOAL helps venues track and improve their sustainability efforts. The membership also offers qualitative support, including sustainability visioning, goal-setting, and action planning, fostering connections to operators and vetted vendors.
GOAL’s Founding Partners include Oak View Group, the Atlanta Hawks & State Farm Arena, Fenway Sports Group, and Jason F. McLennan, founder of McLennan Design. For more information on the GOAL network and its impact, visit www.goalstandard.com.
