Beyoncé Embraces Natural Hair in New CÉCRED Promotion

Beyoncé recently took to Instagram to share a video showcasing her natural hair while promoting her new haircare line, CÉCRED. The singer is known for her frequent use of wigs and extensions, but in this video, she proudly displays her own locks.

Beyoncé’s hairstylist, Neal Farinah, has teased glimpses of her natural hair before, but this is one of the rare occasions where she has featured it so prominently. In the video, she explains her haircare preferences, emphasizing her choice to color her hair rather than use chemical treatments like perms or relaxers.

Beyoncé credits CÉCRED products for keeping her hair healthy and moisturized, despite the damage that can come with coloring and styling. She also discusses her blow-drying technique, which involves using medium heat and an old-school pressing comb.

In the caption accompanying the video, Beyoncé highlights the challenges of maintaining blonde hair on natural texture, especially with the experimentation she does with her hairstyles. She expresses pride in developing CÉCRED products to address these challenges and help users achieve healthy, strong hair.

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