Nestled high in the Himalayas, Bhutan stands as a unique country, rich in both culture and environment. Known as the world’s last remaining Buddhist Kingdom, Bhutan fosters the philosophy of Gross National Happiness, a unique approach to measuring development based on well-being rather than solely on economic metrics. This culturally rich nation offers visa-free access for several countries, including India, making it a particularly attractive destination for travelers seeking a unique and enriching experience.
Bhutan’s tourism industry is booming, with 2024 shaping up to be a record year. The country’s economy, following a period of contraction due to the COVID-19 pandemic, is on a strong recovery path, with a projected real GDP growth of 4.9 percent in the fiscal year 2023/24. This growth is largely attributed to the surge in tourism activities, particularly from India.
The first quarter of 2024 saw a record number of visitors to Bhutan, exceeding 25,000. Notably, 60% of these visitors were from India. March 2024 marked the third-busiest month for tourism since Bhutan reopened its borders after the pandemic, with India accounting for 57% of the tourist influx. The ease of travel for Indian visitors, with only a permit required for entry at a lower fee compared to tourists from other countries, has contributed significantly to this surge.
Bhutan is expecting a record number of Indian tourists this year, with an estimated 150,000 visitors anticipated, more than double the 2023 levels. To further capitalize on this growing market, Bhutan is hosting an exclusive India Road Show from June 17 to 21, 2024, showcasing the country’s summer travel prospects. The road show will traverse key Indian cities including Delhi, Mumbai, Kolkata, and Ahmedabad, fostering interactions among travel experts, exploring new business opportunities, and crafting tailored travel experiences.
May 2024 saw a remarkable surge in Indian visitors, reaching 19,212, a doubling from the previous month’s figures. This trend underscores Bhutan’s increasing appeal as a preferred destination for Indian vacationers, particularly during the warmer seasons.
Popular destinations within Bhutan include Paro, known for its serene environment, fresh air, and proximity to the only international airport. Thimphu, the capital city, offers stunning views and a captivating urban escape nestled in the Himalayan ranges. Adventure enthusiasts flock to Punakha, known for its exhilarating river rafting experiences. Trongsa, strategically located in the heart of Bhutan, serves as a hub for exploration and contemplation. Wangdue Phodrang, known for its artistic bamboo products and slate carvings, offers a glimpse into the region’s rich traditions and heritage.
To accommodate the increasing tourist influx, Crimson Hotels Private Limited has expanded its operations in Bhutan, opening two new properties in Thimphu and Paro. This expansion signifies the growing demand for quality accommodations in this serene and culturally rich region.
The surge in tourism has led to a significant increase in revenue for Bhutan. In the first four months of 2024, the country welcomed 41,394 visitors, a notable increase from the 26,465 arrivals during the same period in 2023. This trend is particularly evident in April, with 16,391 visitors compared to 13,769 in April 2023, making it the third busiest month since the country reopened its borders. The Sustainable Development Fees (SDF) collected from January to April 2024 have amounted to approximately USD 13 million, showcasing the economic impact of this thriving tourism sector.
To cater to the rising demand, online travel agency MakeMyTrip has launched a new exclusive charter service between Mumbai and Bhutan, operating once a week. This service, part of MakeMyTrip’s holiday packages, is a testament to the increasing popularity of Bhutan among Indian travelers. Bhutan is among the top five most-searched emerging destinations on the MakeMyTrip platform, with a year-on-year increase of over 200 percent. These charter flights, operated by Drukair and Bhutan Airlines, provide convenient access to Paro from Mumbai and Bengaluru.
Drukair, Bhutan’s national airline, provides direct flights to various destinations across Asia, ensuring easy access to and from Bhutan. From Paro International Airport, travelers can connect to Bangkok, Delhi, Kolkata, Kathmandu, Dhaka, Singapore, Mumbai, and Guwahati.
Bhutan’s tourism landscape is not just about its captivating destinations and cultural richness; it’s also about ensuring sustainable practices. The country’s commitment to preserving its natural beauty and cultural heritage is evident in its emphasis on sustainable tourism. The Sustainable Development Fees (SDF) collected from visitors directly contribute to supporting conservation efforts and promoting community development initiatives. This approach reflects Bhutan’s unique perspective on development, prioritizing well-being and environmental sustainability over purely economic gains. As Bhutan continues to attract more visitors, its dedication to preserving its cultural heritage and natural beauty will remain a key factor in its enduring appeal as a destination for travelers seeking authentic experiences and a profound connection with nature and culture.
