Despite President Joe Biden’s signature on a bill requiring the sale or ban of Chinese-owned TikTok due to security concerns, the Biden campaign will maintain its presence on the platform. The campaign recognizes TikTok as a vital tool to connect with younger voters and ensure that its content reaches its target audience. Enhanced security measures will be implemented, but details couldn’t be disclosed for security reasons.
The bill, part of a broader aid package for Ukraine, Israel, and Taiwan, gives TikTok’s parent company, ByteDance, a year to sell the platform or face a ban in the United States. The security concerns stem from the potential sharing of TikTok user data, such as browsing history and location, with the Chinese government. TikTok has consistently denied these allegations and has invested heavily in data protection and security measures.
The Biden campaign, like its predecessor, has recognized the importance of engaging with young voters on TikTok. Despite the app’s ban on federal government devices, the campaign established a TikTok account, @bidenhq, in February. The account, which features videos of the president and other politicians, has garnered over 306,300 followers.
The TikTok ban has been a contentious issue for years, with lawmakers citing safety concerns and its impact on youth mental health. Former President Donald Trump attempted to ban TikTok in 2020 but was blocked by the courts. He has since reversed his stance, expressing opposition to a ban.
A legal battle over the TikTok ban is anticipated, as the company has vowed to challenge it in court. TikTok maintains that it has invested billions to protect US data and prevent outside influence and manipulation.
The outcome of the legal battle will determine the future of TikTok in the United States. The Biden campaign’s continued use of the platform highlights its recognition of TikTok’s importance as a tool for voter engagement, particularly among younger demographics.
