BJP’s Youth Outreach Campaign: Music Videos, Gamers, and Meme Cooping
The Bharatiya Janata Party (BJP) is leaving no stone unturned in its efforts to woo young voters in the upcoming elections. The party has recently released a music video featuring catchy lyrics and appearances by popular gamers and influencers, with the aim of connecting with the youth demographic. The video includes phrases such as “Vote for Modi, vote for the G.O.A.T” and “Modi hain Next Gen ke green flag,” employing slang and references that resonate with young people.
In a separate move, Prime Minister Narendra Modi met with a group of “India’s top gamers,” who bestowed upon him the title “NAMO OP.” This encounter was widely publicized on social media platforms, with the gamers posting reels and posts about their meeting with the Prime Minister. The BJP has also been actively co-opting memes, most notably the controversial Pepe the Frog. A video posted by the BJP’s Telangana unit depicts Pepe the Frog touching the feet of Lord Ram’s statue, sparking criticism from opposition leaders and journalists. They argue that such campaigning violates electoral rules and regulations prohibiting the use of religious symbols for political purposes.
Despite these controversies, the BJP’s youth-centric campaign has generated significant buzz and engagement on social media. The party is clearly aware of the importance of reaching out to young voters, who play a crucial role in shaping electoral outcomes. The use of music videos, appearances by popular figures, and the incorporation of youth-friendly language and references are all part of a carefully crafted strategy to connect with this demographic and secure their votes in the upcoming elections.
