A social media user has sparked a debate online after sharing that his mother experienced a ‘mini heart attack’ because she did not receive free coriander (‘dhaniya’) with her Blinkit purchase. The user tagged Blinkit CEO Albinder Dhindsa in the post, suggesting that the company should bundle dhaniya for free with certain vegetable orders. The post has resonated with many, who shared their support for the idea. One user commented, ‘Mom got a mini heart attack because she had to pay for dhaniya on Blinkit. @albinder- mom is suggesting that you should bundle it for free with certain amount of veggies.’
Many online users expressed their agreement, with some suggesting that free dhaniya and chili peppers should be included with every order, not just vegetable purchases. However, others pointed out that Blinkit delivers high-quality vegetables within a short time frame.
Blinkit, the quick-commerce arm of Zomato, is targeting 1,000 warehouses by the end of the financial year. The company recently reported operational profitability in March, with both revenue and gross order value doubling during the fourth quarter.
The ‘free dhaniya’ demand has sparked a discussion about the expectations of Indian consumers when it comes to freebies and value-added services. It remains to be seen how Blinkit will respond to the feedback and whether the company will consider offering free dhaniya with certain orders in the future.
