Blondes Take Over: How to Care for and Style Your Brightened Locks

Blond hair is making a splash this summer, with A-listers like Zendaya and Beyonce rocking the lighter hue. From Zendaya’s ethereal updo to Beyonce’s platinum waves, blondes are taking center stage.

While achieving that perfect blonde can be tempting, it’s crucial to care for your bleached hair to prevent damage. Alexandra Brownsell, co-founder of Bleach London, emphasizes the importance of handling bleached hair gently, washing less frequently, and using nourishing shampoos and conditioners.

Incorporating regular hair treatments, such as the Reincarnation Mask, can help penetrate hair shafts, restoring bonds and enhancing shine. Bond builders, like Alex-Plex, repair and strengthen hair. Heat styling should be minimized to avoid moisture loss, and regular trims are essential to prevent split ends.

To keep unwanted brassiness at bay, Brownsell recommends using a pigment depositing shampoo like Silver Shampoo and Conditioner for ash tones or Pearlescent Shampoo and Conditioner for pearly hues. Home toning kits provide a budget-friendly alternative to salon appointments.

Remember to be gentle when tying up your hair, and opt for soft scrunchies or plastic clips over tight elastics. By following these expert tips, you can maintain healthy, vibrant bleached hair and embrace your inner blonde bombshell.

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