Bloomingdale’s, the iconic retailer, is launching its biggest initiative of the year, ‘From Italy, With Love,’ a two-month long celebration of Italian style, design, cuisine, and culture. Kicking off New York Fashion Week on September 5th, the event will bring the best of Italy to the US, immersing shoppers in an unparalleled experience.
‘From Italy, With Love’ features over 300 exclusive products from 150+ renowned Italian partners, including over 30 new brands. The curated collection, available both in-store and online, spans apparel, fine jewelry, accessories, beauty, and home. Bloomingdale’s is showcasing exclusive collaborations, such as AC Milano x Off White, Rag & Bone x Lucali, Dave’s New York x Roy Rogers, and Kartell x Missoni. In addition, the event features a spotlight on fine jewelry, with a full suite of one-of-a-kind jewels available only at Bloomingdale’s from brands like Crivelli, Marco Bicego, Ippolita, Roberto Coin, and more.
Fashion enthusiasts will find exclusive pieces from Max Mara, Ferragamo, and Valentino, along with a one-of-a-kind dress designed by Giambattista Valli inspired by his love of travel. For the first time ever, Bloomingdale’s is welcoming ready-to-wear from La DoubleJ, Fendi, and Etro. The fall campaign also showcases the finest in men’s tailoring and luxury, with premium selections from Canali, Corneliani, Armani, Tod’s, Ferragamo, and Peserico, among others. Isaia will launch a bespoke made-to-measure service as part of the Italian Master Tailor event. Bloomingdale’s private label, The Men’s Store, will introduce exclusive Italian leather accessories and tailored suits crafted with luxury Italian fabrics.
As the exclusive U.S. partner of the 59th Street programming, Salone del Mobile.Milano will pay tribute to Italian design. The flagship store will host a special exhibition with a site-specific installation titled “Italian Design: from Classic to Contemporary,” showcasing products from 23 renowned Italian brands, all exhibitors of Salone del Mobile.Milano. The installation, curated by architect Ferruccio Laviani, takes inspiration from Giorgio de Chirico’s metaphysical piazzas and beautifully captures the spirit of Italian design.
Bloomingdale’s is also launching a shoppable marketplace at 59th Street called Il Mercato. The Italian pantry, located on the main floor, will offer customers the finest groceries, including gourmet sauces, homemade pasta, olive oils, and coffee curated by region, from partners like De’Longhi, Il Buco Vita, and Giadzy. The shop will also offer charming items like Unfortunate Portrait T-shirts packaged in pizza boxes.
“It’s truly remarkable to see ‘From Italy, With Love’ come to life following such extensive planning and strategic collaboration across the organization,” shared Frank Berman, Bloomingdale’s CMO. “The campaign serves as a unique opportunity to unite iconic brands, tastemakers, and partners, creating a celebration of culture, design, and style. Customers will immerse themselves in the rich offerings of Italy through exclusive products, exciting events, and interactive activations, offering an experience like no other.”
The celebration kicks off on Saturday, September 7th, with events in all stores. Customers can experience Italy through food, art, and music, with brand partnerships, Italian food carts, product customization, cooking demonstrations, and surprise delights. At the 59th Street flagship, the celebration will come alive with a Lucali food truck and a facade takeover on Lexington Avenue, inspired by the Italian coast and capturing the vibrant hues and lively essence of small towns along the Amalfi Coast.
Throughout September and October, shoppers can continue to experience various brands through immersive shops, installations, and pop-ups taking place on every floor of the 59th Street flagship. Highlights include:
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Salone del Mobile.Milano x Bloomingdale’s
: Conversations About Italian Design: Each Wednesday throughout September, Bloomingdale’s will host panels and talks organized by Salone del Mobile.Milano, featuring leaders in design. Attendees will have the opportunity to learn about and experience Italian furniture and design production.*
Il Mercato
: Each weekend, brands like Bonajuto, Bona Furtuna, Zia Pia, Il Buco, Monte’s, and De’Longhi will offer unique activations for customers to enjoy and fully immerse themselves in the marketplace. On September 7th, the space will feature delicious tastings of Italian delicacies from Bona Furtuna, Zia Pia, Venchi, Monte’s, and Il Buco, as well as refreshing sips from San Pellegrino and De’Longhi.*
De’Longhi Espresso Bar
: Sip while you shop at Il Mercato! De’Longhi, the leading Italian espresso making brand, will offer complimentary tastings of your café favorites, like espresso and cappuccino, as part of the Il Mercato experience every Thursday through Sunday from 11AM-5PM throughout the campaign.*
Missoni Salotto
: Featuring an array of exclusive products across categories, Missoni will take over Studio 59 with customizations, embroidery options, and a Missoni specialty cocktail.*
Demo Kitchen Takeovers
: Each Saturday, Bloomingdale’s demo kitchen will feature different partners and classes on how to make Italian classics including focaccia, gnocchi, cannolis, and more.*
Moncler Customization Station
: Customers can purchase fully customized men’s and women’s pieces with Moncler’s branded computer.*
Vintage Photo Booth Pop-Up Featuring Prada and Versace
: In collaboration with From Italy, With Love partner, EssilorLuxottica, customers can check out the latest sunglass styles by Prada and Versace, including Prada exclusives curated for this campaign and only available at Bloomingdale’s, while snapping a picture in a vintage photo booth pop-up.*
Ciao Bella Makeup Date
: From October 4-6, stores across the U.S. will feature three days of beauty programming with an Italian-themed festival on October 5th.*
Chiara Boni La Petite Robe Pop-Up
: Throughout September and October, CHIARA BONI La Petite Robe will have a pop-up, with a special offering of mini bouquets and prosecco in a stationed floral cart on September 7th.*
Moon Boot Pop-Up
: In celebration of the launch of its Park silhouette, Moon Boot will have a standing pop-up with an exclusive colorway available only at Bloomingdale’s. The brand will also be offering gelato within the pop-up on September 7th.*
Tod’s Artisan Shoemaker Event
: A Tod’s artisan will be onsite September 5-9 to showcase the intricate craftsmanship of its product.*
The World of Ginori
: Ginori 1735 will be taking over and redesigning the trend space on the seventh floor with its furniture and wallpaper, and will have a Ginori master painter live on September 7-8.Rocco Forte Hotels will be the official hospitality partner of Bloomingdale’s From Italy, With Love campaign. A unique collection of luxury hotels, resorts, residences, and villas, all of the hotels are landmarks, both historical and new, occupying magnificent buildings in exceptional locations. As part of this collaboration, Bloomingdale’s Loyalists will enjoy exclusive offers for stays at Rocco Forte’s luxurious properties in Italy, from Rome and Florence to Puglia and Sicily.
From Italy, With Love officially launches within the 59th Street flagship on September 5th, as well as activations happening in select stores around the United States. Exclusive products will be available online on September 5th, until supplies last. Visit Bloomingdales.com and @Bloomingdales on Instagram to learn more.
