BlueFocus, a prominent Chinese marketing firm, has disclosed its impressive 2023 annual report, showcasing a revenue milestone of CN¥52.61 billion, a significant 43.44% increase from the previous year. This achievement propels BlueFocus to the forefront as the first domestic marketing firm to surpass CN¥50 billion in revenue.
Complementing its annual report, BlueFocus unveiled its performance report for the first quarter of 2024, demonstrating sustained growth momentum with a revenue of CN¥15.78 billion, representing a substantial year-on-year increase of 61.74%.
In his “Letter to Investors,” BlueFocus CEO Pan Fei highlighted the growing integration of generative AI into the company’s operations, spanning business models, process enhancements, organizational structures, and talent development. Recognizing the trillion-level market size of the industry, BlueFocus emphasizes the significant challenges faced by technology algorithms, content creation, creative services, search, e-commerce, and gaming due to insurmountable bottlenecks.
To address these challenges, BlueFocus’ AI strategy for 2024 is clear and focused: continuous exploration and implementation of AI-powered projects to generate increased revenue. The company will maintain an open and collaborative approach with leading global AI companies, rapidly iterating on BlueAI 1.0 and laying the foundation for a truly AI Native model. BlueFocus remains committed to an “AI First” mindset, prioritizing AI-related investments, incentives, and talent development.
In the overseas advertising market, BlueFocus has played a pivotal role in helping nearly 70,000 Chinese enterprises expand their reach globally, including notable unicorns. The company’s business规模 is steadily approaching its目标 of , establishing a top-ranking market share across major global media platforms.
BlueFocus believes that AI will reshape the future of the marketing industry and lead to a transformed BlueFocus. The company’s internal strategy is well-defined: aiming for a hundred-billion scale and becoming an industry leader in generative AI by combining scale with imagination space. BlueFocus believes that by harnessing these two unique opportunities – scale and AI – the company can ascend to a higher level, embracing a complete transformation, and emerging as a leader in the global intelligent marketing era.
