Bobbi Brown’s Miracle Balm is a testament to the power of serendipity. The beloved multi-tasking beauty product, a blush-meets-bronzer, was born from a happy accident during the development of Jones Road, Brown’s own beauty brand.
“Miracle Balm was actually a brilliant mistake,” Brown explains. “While working with the lab on a different product, they sent back a sample that wasn’t at all what I intended. But it looked interesting, so I just dabbed it on my cheeks.” The texture and moisturizing benefits left her impressed, and the name ‘Miracle Balm’ instantly came to mind.
The product, described by Jones Road as “a light-reflecting super-product that’s as versatile as it is simple to use,” has quickly become a bestseller. Four years since its launch, its popularity continues to soar, with thousands of five-star reviews on the brand’s website, monthly searches up 50% year over year, and endless TikTok praise.
The magic of Miracle Balm lies in its versatility. Depending on the shade you choose, it can be used as a blush, bronzer, highlighter, or an all-over tint. Flushed provides a classic pinkish blush hue, while Sun-Kissed delivers a more bronzer-like effect.
Now, Brown introduces Pinky Bronze, a warm pinkish brown that has been in the works for years. Initially created as a lipstick in 2020, its versatility extended beyond just lip color, leading Brown to adapt its formula for Miracle Balm. The shade was later tested as a mini in the Bobbi 3.0 kit in October 2023, and the response from her Jones Road Roadies Facebook group was overwhelmingly positive. This led Brown to make Pinky Bronze a permanent part of the Miracle Balm collection.
“Pinky Bronze is the most versatile shade in the whole collection,” Brown asserts. It can be used for a sheer wash of color on fair skin or color-correct sallowness for those with yellow undertones. The entire range can be built up to provide an instant flush on all skin tones.
To maximize the pigmentation, Brown suggests breaking the seal on the surface of the balm by pressing your finger into the pot. This releases the color, allowing for more intense pigment. Apply Miracle Balm to cheeks, lips, or any area you desire using your fingertips or a brush.
For oily skin, Brown recommends layering a light veil of loose powder over the balm. Dry skin types will appreciate the balm’s hydrating and glowing properties. Regardless of age, the application process remains the same. However, Brown advises women over 50, whose skin tends to be drier, to use a good face moisturizer before applying Miracle Balm. This helps prevent makeup from caking into wrinkles.
Brown emphasizes the importance of skincare-makeup hybrids, which combine nourishing ingredients with pigments to maintain a fresh and glowing complexion. She also suggests avoiding powders or heavy foundations, as they can dull the skin and settle into fine lines.
“I’m in my mid-60s, I don’t know what I would do without this product,” Brown concludes. Miracle Balm, a testament to a happy accident, has become a staple in the makeup routines of countless beauty enthusiasts. Its versatility, ease of use, and hydrating properties make it a true miracle for the skin.
