Bombardier Welcomes Mercedes-Benz Veteran to its Board of Directors
MONTREAL, December 13, 2024 – Bombardier Inc. (BBD-B.TO) today announced a significant addition to its leadership team. Effective January 1, 2025, Ms. Bettina Fetzer, the highly accomplished Vice President of Digital & Communications at Mercedes-Benz AG, will join Bombardier’s Board of Directors. This appointment marks a key strategic move for the aerospace giant, leveraging Fetzer’s extensive experience in global communications and brand management.
Fetzer’s career trajectory is nothing short of impressive. Since joining Daimler AG in 2004, she has steadily ascended through the ranks, holding various key positions before becoming Head of Global Communications for Mercedes-Benz in 2015. In 2018, she made history as the youngest Vice President at Mercedes-Benz and the company’s first female Chief Marketing Officer. Her leadership extends beyond Mercedes-Benz; she’s also served as a Director of Laureus World Sports Awards Ltd. and a member of the Board of Advisors of the Mercedes-Benz Museum. Her educational background is equally strong, holding a Diploma in European Business Studies from Hochschule Landshut, Germany, and a Master’s in Business Management from the Lord Ashcroft International Business School in Cambridge, U.K. She currently sits on the Board of Directors of Moncler SpA.
“Bombardier has undergone a remarkable transformation in recent years,” stated Ms. Fetzer. “I’m thrilled to join the Board at this exciting juncture, a time of significant forward momentum. Bombardier is establishing itself as a leading global brand, renowned for its exceptional products and services. I eagerly anticipate collaborating with my fellow board members to contribute to the next chapter of its legacy of innovation.”
Leadership Transitions at Bombardier
The announcement also included news of the departure of two long-standing board members, Mr. Ji-Xun Foo and Mr. Eric Sprunk. Both men stepped down for personal reasons after serving on the Board since 2022 and 2021, respectively.
Pierre Beaudoin, Chairman of the Board, Bombardier, expressed his gratitude for their contributions: “As Messrs. Foo and Sprunk depart after years of invaluable service, I want to personally thank them for their insights and wisdom. Their contributions have significantly shaped the company we are today. We wish them all the best in their future endeavors.”
Beaudoin continued, expressing his enthusiasm for Fetzer’s appointment: “We look forward to welcoming Ms. Fetzer to our Board in the New Year. Her extensive experience, passion, and counsel will be instrumental in driving Bombardier’s continued success.”
About Bombardier
Bombardier (BBD-B.TO) is a global leader in the design, manufacture, modification, and maintenance of high-performance aircraft. The company serves discerning clients across various sectors, including business aviation, governments, and militaries. Bombardier’s commitment extends beyond simply meeting standards; it’s about deeply understanding customer needs and anticipating them. The company prioritizes innovation to ensure its aircraft are reliable, efficient, and sustainable, while maintaining an unwavering focus on delivering exceptional customer experiences. Bombardier’s global reach includes approximately 5,000 aircraft in operation, supported by a vast network of team members and 10 service facilities across six countries. Manufacturing facilities are located in Canada, the United States, and Mexico. Bombardier’s commitment to excellence was recently recognized with the prestigious “Red Dot: Best of the Best” award for Brands and Communication Design in 2024.
For more information, including Bombardier’s Environmental, Social, and Governance (ESG) report and details on its commitment to sustainable aviation fuel (SAF), please visit bombardier.com. Follow Bombardier on X @Bombardier.
