Booking.com’s recent research surveyed over 31,000 travelers, including 1,000 Australians, to gauge their current perspectives on sustainable travel. The findings indicate a growing desire among Australian travelers for a more positive impact on the environment. However, Todd Lacey, Regional Manager of Booking.com in Oceania, emphasizes the need for the industry to prioritize making sustainable choices easily accessible for everyone, regardless of their stage in the sustainability journey. Booking.com aims to empower travelers to explore responsibly by providing options that minimize their environmental footprint without sacrificing quality. To achieve this, collaborative efforts are crucial to simplify sustainable choices and place sustainability at the forefront of travel practices.
Booking.com: Australian Travelers Prioritize Sustainable Travel
