Take-Two Interactive Software, Inc. (TTWO) shares experienced a significant surge on Tuesday following the highly anticipated announcement of Borderlands 4, the next installment in the iconic looter-shooter franchise. The news was revealed during Gamescom’s Opening Night Live, where 2K and Gearbox Software gave fans their first glimpse of the upcoming title.
The announcement holds immense significance for Take-Two Interactive as the Borderlands franchise has consistently been one of its most successful properties, with over 87 million copies sold worldwide. Borderlands 4 will be the fourth mainline entry and seventh overall in the franchise, continuing the series’ tradition of blending action-packed gameplay with a captivating and narrative-driven experience.
Randy Pitchford, the founder and president of Gearbox Entertainment Company, expressed his enthusiasm for the project, stating, “All of us at Gearbox have massive ambitions for Borderlands 4 and are putting everything we have into making everything we love about Borderlands better than ever before while taking the game to new levels in exciting new directions.”
The announcement arrives at a critical juncture for Take-Two Interactive, which has been strategically leveraging its robust portfolio of titles, including the NBA 2K and Grand Theft Auto series, to solidify its position as a leading developer and publisher in the gaming industry. The release of Borderlands 4 in 2025, aligning with Take-Two’s fiscal year 2026, is projected to serve as a major revenue driver for the company.
Catharina Lavers Mallet, senior vice president and general manager of 2K Core Games, emphasized the importance of the announcement, stating, “We’re thrilled to be able to share with our fans that 2025 will mark a massive year for 2K and Gearbox Entertainment. The Borderlands series is one of 2K’s most successful franchises ever and is beloved by millions globally.”
As a result of the positive news, Take-Two Interactive shares experienced a 2.86% increase, closing at $154.81 at the end of Tuesday’s trading session, according to Benzinga Pro. The anticipation surrounding Borderlands 4, coupled with Take-Two’s broader strategic initiatives, has undoubtedly fueled investor confidence and contributed to the company’s share price growth.
