In celebration of its 60th anniversary, Bose is pulling out all the stops with a dazzling giveaway: a pair of diamond-encrusted Ultra Open Earbuds valued at over $9,000. These one-of-a-kind earbuds are not for sale, but rather a prize for one lucky winner of the ‘Diamond-Studded Giveaway’ contest. While this undoubtedly serves as a savvy marketing move to create buzz for the audio brand, it also cleverly promotes Bose’s new ‘Diamond Collection’ of audio products, including the QuietComfort Ultra Headphones, Ultra Earbuds, and Ultra Open Earbuds.
To enter the contest, purchase any item from the Diamond Collection on bose.com between August 26th and September 16th. Each purchase earns you one entry, with a maximum of three entries per person. Bose hasn’t disclosed the exact quantity of Diamond Collection products, but they are available “as supplies last.”
The decision to adorn the Ultra Open Earbuds with diamonds is not just a flashy marketing move. These earbuds are designed for all-day wear and their clip shape naturally positions them on the side of the ear, resembling a type of earring. Their open design allows for easy conversation without removing the earbuds.
Bose has confirmed that only one set of these Diamond Ultra Open Earbuds exists and there are no plans to create and sell any others. To create this unique piece, Bose collaborated with an unnamed external jewelry designer. The earbuds feature 1.77 carats of lab-grown diamonds with an F/G color and VS quality, set in 3 grams of 14-karat gold. The accompanying case, made with 19.184 carats of lab-grown diamonds, matching the color and quality of the earbuds, is adorned with an additional 93 grams of 14k gold.
This giveaway is sure to generate excitement and attention for Bose, highlighting both its commitment to innovation and its appreciation for its loyal customer base. Whether you’re aiming for the diamond-encrusted earbuds or simply looking to upgrade your audio experience, Bose’s Diamond Collection offers a range of high-quality options to suit every taste and budget.
