Boucheron, the renowned French high jewelry house, has announced the appointment of MINA, a member of the globally acclaimed girl group TWICE and artist, as its Japan Ambassador. MINA’s appointment is a testament to her artistic talent, unique style, and embodiment of the brand’s values.
In her new role, MINA will represent Boucheron in various campaigns and media appearances. She will showcase the brand’s exquisite jewelry designs and contribute to its continued success in the Japanese market.
MINA expressed her enthusiasm for the ambassadorship, stating, “I am honored to be appointed as the ambassador for Boucheron, a high jewelry house that combines tradition and innovation. I hope to grow as an individual through this amazing opportunity and express Boucheron’s unique identity.”
Hélène Poulit-Duquesne, CEO of Boucheron, shared her excitement about welcoming MINA to the Boucheron family. She stated, “Boucheron has always valued creativity, boldness, and unique individuality. MINA embodies these values by pursuing her dreams, embracing a creative career, and expressing her own individuality. As an artist and a strong-willed woman, her journey inspires us. Her style, captivating energy, and boldness make her the perfect ambassador for our brand. We are thrilled to have MINA join the Boucheron family.”
The partnership between Boucheron and MINA promises to be an exciting one. The world is eagerly awaiting the unique collaborations that will unfold between the renowned jewelry house and the global star. MINA’s influence and global recognition are sure to contribute to Boucheron’s continued success in Japan and beyond.
For more information about Boucheron, please visit their website: https://www.boucheron.com/ja_jp/
