Boucheron, renowned for its iconic Quatre collection, is celebrating its 20th anniversary with a year filled with celebratory moments. To mark this milestone, the maison has chosen four exceptional women from the Middle East to represent the Quatre collection throughout 2024. These women, each excelling in their creative fields, embody the collection’s values of strength, protection, and diversity.
The four women chosen are Boucheron’s brand ambassador Mila Al Zahrani from Saudi Arabia, designer Amina Muaddi from Jordan and Romania, Lebanese musician and influencer Dana Hourani, and Turkish actor and model Dilan Çiçek Deniz. Each woman represents a distinct part of the world and brings a unique perspective to the Quatre family.
The Quatre collection, known for its four distinct patterns and three shades of gold, is a symbol of strength and protection. The choice of these four women further highlights these values, showcasing the boundless creativity and inspiring achievements of women in the Middle East.
As Helene Poulit-Dusquene, CEO of Boucheron, explains, “2024 marks the 20th anniversary of the Quatre collection, so it felt only natural to celebrate this milestone surrounded by people who resonate with our ethos. We are proud that this iconic collection is being represented by such inspiring women. Individually, they are fearlessly pushing boundaries within their respective industries. As a group, they are the embodiment of the values of strength and protection, inherent to Quatre and stand as a testament to the diversity and boundless creativity of women of the Middle East.”
The four women, representing the essence of the Quatre collection, will be featured in various campaigns and events throughout the year, bringing the spirit of the collection to life. Their individual stories and achievements will inspire and empower, reflecting the strength and beauty that lie at the heart of the Quatre legacy.
