Boucheron’s Iconic Quatre Collection Celebrates 20 Years with Pop-Up Event in Tokyo

Get ready to immerse yourself in the world of Boucheron’s iconic Quatre collection! The renowned jewelry house is celebrating the 20th anniversary of its beloved collection with a special pop-up event in Tokyo’s trendy Harajuku district. Titled “QUATRE is 20,” this event is part of a global tour, having already graced Paris, Seoul, and Shanghai with its dazzling presence.

Since its debut in 2004, the Quatre collection has captivated hearts with its harmonious blend of multi-colored gold and intricate textures. Its modern and graphic design, combined with contemporary individuality, has made it a timeless favorite among a diverse range of admirers.

This pop-up promises a truly immersive experience. Prepare to be enchanted by a stunning display of special Quatre jewelry, including pieces never before seen in Japan. Indulge your senses at the touch-and-try corner, where you can get up close and personal with the exquisite craftsmanship.

Beyond the dazzling jewels, the event offers a plethora of exciting experiences. Dive into interactive games, adorn yourself with temporary tattoos at the dedicated tattoo bar, and capture memories at the dedicated photo booth. To sweeten the experience, Boucheron has partnered with the popular Tokyo-based Pâtisserie Asako Iwayanagi, creating exclusive sweets that are a delectable testament to the event’s celebratory spirit.

Join the celebration and explore the world of Quatre, a collection that embodies both classic elegance and modern allure.

Event Details:

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Dates:

October 5th to 20th, 2024
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Time:

11:00 AM to 7:00 PM
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Location:

6-14-2 Jingumae, Shibuya-ku, Tokyo
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Admission:

Free, reservations required

Contact:

Boucheron Client Service 0120-230-441

Website:

https://www.boucheron.com/ja_jp/boutique-quatre-is-20-tokyo

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