Once upon a time, the rule was to apply blush high on the cheekbones, just above any contour. But TikTok has recently debunked that old make-up rule, and ‘boyfriend blush’ is the new way to wear it. With 84.8 million views on TikTok and a more than tripled Google search interest in the last couple of months, it’s clear that this trend is taking off.
So, what exactly is boyfriend blush? Makeup artist Taylor explains, ‘Boyfriend blush is a natural flush of color that sits lower down on the cheek.’ It’s a fresh and natural look that makes the skin appear like you’ve been outside for a run or a brisk walk—and it’s flattering on everyone.
Princess Diana in her early years in the spotlight is a key reference for boyfriend blush. As someone with rosacea-prone—and therefore forever flushed – skin, I’ve spent years avoiding any blush technique that makes the skin look ruddy. But I have to say, boyfriend blush works. Pulling your blush placement down slightly makes skin look naturally healthy and, when using the right textures, is a nice way to add shape to the cheeks without getting into full-on contouring. ‘By adding color in this area, it adds depth to the skin, which subtly sculpts the face,’ Taylor agrees.
The key to making boyfriend blush work lies in the formulas you use. Cream blushes tend to be easier to work with as they’re easily blendable and can be melted into the skin for a realistic look, but powder formulas can also work. ‘I would avoid anything too shimmery or glittery,’ cautions Taylor. ‘Opt for a sheer wash of color, as this is a look that really does need to be believable.’
Some of Taylor’s favorites include the It Cosmetics Sun Blush, which is the ‘perfect hot skin color’ and can be adapted to all skin tones, and Pixi’s On The Glow Blush, which is really easy to apply. Others to look out for include Makeup by Mario’s Soft Pop Plumping Blush Veil—a sheer, dewy blush that’s become a mainstay in my make-up bag.
