Brazil has unveiled an ambitious plan to significantly expand its tourism industry by 2027. The strategy, presented at the VIII Tourism Salon “Discovering Brazil” in Rio de Janeiro, aims to increase domestic travel, attract international visitors, and create hundreds of thousands of new jobs.
The plan projects a surge in domestic trips, from 93 million to 150 million, while international tourism revenue is expected to reach US$8.1 billion. To support this growth, the government aims to create 3 million jobs within the tourism industry.
Tourism Minister Celso Sabino attributed the sector’s recent success to factors such as the expansion of hotel chains, increased flight options, and rising incomes. He highlighted the impressive job creation, with over 50,000 new positions added since the beginning of 2023.
The tourism development program incorporates sustainable development principles, innovation, and information technology. In addition, 20 targeted programs and projects have been developed to support the industry’s growth.
As Brazil positions itself as a global tourism destination, this plan represents a significant step towards achieving its economic and social goals.
