The Brazilian beauty and wellness industry is buzzing with exciting new developments. From the launch of state-of-the-art dermatology clinics to the rise of sustainable beauty brands, the sector is experiencing a surge of innovation and a growing demand for holistic well-being. Here’s a closer look at some of the most notable trends shaping the industry:
Luxury and Sustainability Intertwine
In São Paulo, the renowned beauty artist Celso Kamura has partnered with the luxurious Asaya Spa, located within the Rosewood hotel. Kamura, known for his eponymous salons and the EBN School of Beauty and Business, will now oversee the spa’s beauty operations, bringing his expertise to a space that already boasts the prestigious Guerlain brand. This collaboration promises to elevate the spa experience, offering treatments using Guerlain products and the possibility of receiving personalized hair care from Kamura himself.
Meanwhile, the Grupo Laces, known for its sustainable hair care practices, has released a mini-documentary, “REGENERAR – Intention, Discipline & Time.” The film, which premiered at the Reserva Cultural cinema in São Paulo, explores the environmental impact of the beauty industry and proposes solutions for regeneration. The documentary features interviews with industry experts, highlighting the growing importance of sustainability within the beauty sector. Grupo Laces has also launched the “Biomas” project, transforming traditional salons into clean beauty spaces using natural products and sustainable practices, further cementing their commitment to eco-conscious beauty.
Clean Beauty Gains Momentum
Care Natural Beauty, a Brazilian brand specializing in clean beauty, has expanded its presence in Sephora. Since launching in the retailer’s physical stores two years ago, Care has seen exponential growth, increasing its reach from three locations in São Paulo to 38 stores nationwide, including all major cities. This expansion reflects a strong demand for ethical and sustainable beauty products, a trend that Care has successfully tapped into. Notably, Care was selected for Sephora’s Stands Accelerate program in 2019, showcasing its commitment to positive impact and innovation. This recent expansion demonstrates the growing power of clean beauty in the Brazilian market.
Elevating the Beauty Experience
São Paulo has welcomed a new addition to its aesthetic and regenerative dermatology scene: Inc Beauty Dermatologia. Located in the Jardim América neighborhood, the clinic offers a holistic approach to beauty and wellness, combining innovative treatments with a calming and luxurious atmosphere. The clinic boasts a tranquil garden with a lake, providing a peaceful escape from the bustling city. Inc Beauty focuses on reducing inflammation and stimulating collagen production, offering a comprehensive approach to skin health and rejuvenation.
The Studio W salon has opened a concept store on Avenida Rebouças in São Paulo. This impressive space, spanning 1,800 square meters across four floors, features massage rooms, a rooftop garden terrace, a dedicated men’s area, and a restaurant managed by the owners of Marie Marie Bakery. The rooftop space also serves as an event venue, hosting both clients and guests. Studio W’s flagship store also houses the Studio W Academy, a dedicated space for beauty professionals to receive training and stay updated on the latest trends and techniques. This initiative underscores the salon’s commitment to education and professional development within the beauty industry.
Global Recognition for Brazilian Excellence
The Asaya Spa, located within the Rosewood São Paulo, has been recognized as the best hotel spa in Brazil and Latin America at the 10th edition of the World Spa Awards. This prestigious award celebrates the spa’s commitment to providing an exceptional experience that blends Brazilian rituals and practices with Guerlain’s classic approach and rich formulations. The spa boasts seven treatment rooms, a state-of-the-art fitness studio, spaces for activities like yoga, sound healing, and Pilates, as well as saunas and a Jacuzzi. A highlight of the spa is a meditation room adorned with 400 white quartz crystals, offering a tranquil space for reflection and relaxation. The Asaya Spa’s recognition on the global stage underscores the growing prominence of Brazilian beauty and wellness offerings.
As the Brazilian beauty and wellness industry continues to evolve, innovation, sustainability, and a focus on holistic well-being remain at the forefront. This dynamic sector is poised for continued growth, attracting both local and international attention for its unique offerings and commitment to excellence.
