João Maraschin, a Brazilian designer hailing from Caxias do Sul, made a powerful statement during his solo debut at Copenhagen Fashion Week. His latest collection showcased his unique design philosophy, seamlessly blending artisanal craftsmanship with contemporary urban style. This fusion of handmade techniques and a modern wardrobe underscores Maraschin’s position as a leading talent in his generation.
Maraschin, a finalist in the Latin American Fashion Awards and the first Brazilian to be a semifinalist for the prestigious LVMH Prize, has made a name for himself in the international fashion scene. He has resided in London for eight years, establishing his brand as a symbol of Brazilian creativity abroad. Despite his London base, Maraschin remains deeply connected to his roots, sourcing a significant portion of his production from Brazil.
His enduring relationships with communities in Itabira and Belo Horizonte, Minas Gerais, and Duque de Caxias, Rio Grande do Sul, are integral to the creation of his most cherished elements: the intricate crocheting and embroidery that define his collections. “All the handmade work is produced in Brazil, that’s the big difference,” he proudly asserts.
Maraschin’s decision to present his collection in Copenhagen was driven by the city’s strong focus on sustainability, a value deeply embedded in his brand since its inception in 2020. Practices like upcycling, the utilization of textile scraps, and natural dyeing are core tenets of his design philosophy, making his work a beacon of responsible fashion.
Maraschin’s achievements are a source of national pride for Brazil. His talent and commitment to sustainability are paving the way for a new generation of Brazilian designers to make their mark on the global fashion scene.
