The power of influencers in Brazil is well-known, with social media serving as the driving force behind this dynamic market. On Instagram alone, an estimated 10.5 million individuals identify as influencers, ranging from nano-influencers with 1,000 to 10,000 followers to mega-influencers boasting millions. Among all categories, the beauty and personal care sector stands out as one of the most lucrative, with brands increasingly investing in partnerships with recognizable faces from the “feed” – or “for you” – to promote their products. This trend demonstrates the significant impact of influencers on consumer purchasing decisions, particularly in a market as passionate about beauty and self-care as Brazil.
Brazil’s Influencer Powerhouse: Beauty and Personal Care Leads the Way
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