Brazil’s outbound tourism sector is experiencing a significant surge thanks to its new visa-free policy, particularly towards European destinations like France and Portugal. The end of 2023 saw a robust travel sentiment among Brazilians, with many planning long-distance journeys in 2024. A recent survey revealed that 56% of respondents are planning trips between January and April, with 49% aiming for European countries. This surge is fueled by the ease of travel offered by the visa-free policy, which allows Brazilian citizens to stay for up to 90 days without a visa in most Schengen countries, including popular destinations like France, Germany, Italy, Spain, and the Netherlands. The policy extends to other countries as well, including the United Kingdom, Ireland, Russia, Argentina, Chile, Colombia, Peru, Uruguay, Belize, Costa Rica, Dominican Republic, Panama, Bahamas, Jamaica, Mexico, Japan, South Korea, the Philippines, Thailand, Malaysia, Singapore, Fiji, Micronesia, Vanuatu, South Africa, Morocco, Namibia, Israel, and the United Arab Emirates.
The Brazilian passport currently ranks 19th globally in terms of travel freedom, granting access to 173 destinations either visa-free, with a visa on arrival, or an eVisa. This extensive list reflects Brazil’s strong international relations and the ease with which its citizens can travel worldwide. This increased number of Brazilian tourists has led to higher occupancy rates in hotels across popular destinations in Europe, North America, and neighboring South American countries. This influx benefits local economies and promotes the development of new accommodations. Airlines have also witnessed a substantial uptick in bookings, with Brazilian travelers frequently flying to destinations like the USA, Europe, and the Caribbean. This has encouraged airlines to expand their routes and increase both long-haul and short-haul flight frequencies. The demand for cruise vacations has also risen, with Brazilians enjoying cruises around the Caribbean and Mediterranean. This supports the cruise industry’s recovery and growth, creating more luxurious and diverse itineraries. Although not a primary mode of international travel for Brazilians, the railway industry in Europe benefits from tourists who opt for train travel within the continent, enhancing the overall travel experience and convenience.
The positive sentiment towards travel, especially to Europe, is prominently observed among younger Brazilians under the age of 50, often with higher disposable incomes. The allure of countries like France, Portugal, Italy, and Spain has captivated the imaginations of Brazilian travelers, driven by a desire to explore rich cultural histories and indulge in culinary delights abroad. The survey underscores that the preferred travel companions for Brazilians exploring Europe are their significant others, with 40% opting for romantic getaways. Moreover, a substantial portion of travelers are prepared to allocate more than 200 euros per person per day, indicative of a preference for high-end experiences ranging from historical sightseeing to gourmet dining. Outbound tourism plays a pivotal role in Brazil’s economy, contributing significantly to the country’s GDP. The expenditure by Brazilian tourists abroad, whether on accommodation, dining, shopping, or leisure activities, generates substantial economic activity. This spending helps bolster various sectors, from retail and hospitality to transportation and entertainment, thereby fostering economic growth and employment opportunities domestically.
Among the top destinations favored by Brazilian travelers, European countries dominate the list. France, renowned for its romantic ambiance and cultural landmarks, attracts a sizable number of visitors seeking to explore Paris and beyond. Portugal’s historical charm and Mediterranean allure entice travelers seeking a blend of tradition and modernity. Italy, with its rich art and culinary heritage, remains a perennial favorite, while Spain’s vibrant cities and scenic coastlines appeal to those craving a mix of culture and relaxation. In conclusion, Brazil’s outbound tourism surge to Europe is set to reshape travel patterns and economic dynamics, benefiting both Brazilian travelers and the countries they visit. As aspirations meet opportunities, the journey ahead promises to be both enriching and transformative for all involved. Travel patterns may vary annually based on economic conditions, visa requirements, and global events influencing tourism trends.
