Broadcom Inc. (AVGO) has taken a significant step towards strengthening its cybersecurity offerings with the launch of the Catalyst program. This program, an expansion of Broadcom’s Accelerate Program, focuses on enhancing go-to-market strategies and customer relationships for its Symantec and Carbon Black security portfolios.
The Catalyst initiative involves strategic partnerships with leading Enterprise Security Group (ESG) distributors, who will play key roles in specific regions. Initial Catalyst Partners include TD SYNNEX for the Americas, Arrow Electronics for North, Central, and Southern Europe, MBCOM Technologies for Emerging Markets, Westcon-Comstor for the Asia Pacific, and Carahsoft Technology Corp. for the U.S. Federal Government, State, Local, and Education sectors.
Leveraging Broadcom’s product innovation and a suite of enablement tools, the Catalyst program aims to empower these partners to drive substantial profit growth. The program empowers local technical experts to provide value-added services and Tier 1 and Tier 2 support to customers utilizing Symantec and Carbon Black security solutions.
Broadcom remains committed to supporting its partners with product management, marketing, and sales operations resources to ensure their success. Additionally, Broadcom will offer advanced Tier 3 customer support and engineering resources to maximize the benefits of its ESG solutions.
This initiative underscores Broadcom’s commitment to expanding its influence in the cybersecurity market through strategic partnerships. Analyst Harlan Sur of JPMorgan predicts a significant market opportunity for Broadcom in AI silicon, exceeding $150 billion over the next five years.
Broadcom’s stock has shown impressive performance, gaining over 74% in the last 12 months. Investors can gain exposure to Broadcom through the Vanguard Div Appreciation ETF (VIG) and SPDR Select Sector Fund – Technology (XLK).
On Tuesday, AVGO shares experienced a rise, trading 2.58% higher at $152.45. This positive performance reflects the market’s optimistic outlook on Broadcom’s strategic moves and its potential for growth in the cybersecurity and AI markets.
