In response to the intense political pressure from the ruling Congress party and the Bharatiya Janata Party (BJP), the Bharat Rashtra Samithi (BRS) has initiated a proactive campaign for the upcoming Lok Sabha elections.
The BRS has identified several key issues that will form the core of its campaign, including the Congress government’s failure to deliver on various time-bound promises and the resulting discontent among citizens. Additionally, the party will highlight the distress faced by the farming sector due to crop failures, which they attribute to the government’s mismanagement of water resources and inaction on the Medigadda Barrage damage.
BRS leaders, including working president K.T. Rama Rao and senior members T. Harish Rao and G. Jagadish Reddy, are actively engaged in election campaigns, holding multiple meetings daily. Party chief K. Chandrasekhar Rao has already addressed three public meetings in Karimnagar, Chevella, and Sultanpur.
Rama Rao is focusing on meetings in parliamentary constituencies across the state, while Harish Rao is primarily targeting Medak, Zaheerabad, and Karimnagar. Other leaders, such as MP Vaddiraju Ravichandra, have been campaigning extensively in Khammam, and Jagadish Reddy in Nalgonda and Bhuvanagiri.
With the nomination filing process underway, Chandrasekhar Rao plans to intensify the campaign with 22 roadshows and several public meetings from April 24 to May 10. The party is also actively campaigning in constituencies like Nagarkurnool, Peddapalli, Karimnagar, Nizamabad, and Warangal, with candidates and local leaders spearheading the efforts.
Recognizing the impact of social media on contemporary voters, the BRS has activated its social media cell and is training influencers and “social media warriors” to effectively reach voters through various platforms. The party aims to counter propaganda spread by the Congress and BJP and highlight its own agenda.
To regain ground in rural areas, the party has also mobilized village-level influencers to initiate discussions on the Congress government’s unfulfilled promises, such as loan waivers, monthly assistance for women, social security pensions, and recruitment drives.
A former MLA involved in the campaign stated that pressure from party ranks has led some MLAs who had been in contact with the Congress to reconsider their actions. The BRS is placing greater reliance on its second-rung leadership and party activists in these constituencies, where the intentions of certain MLAs are in question.
