Brussels Airlines is taking off with ambitious expansion plans, aiming to strengthen its position as the Africa expert within the Lufthansa Group. The airline is adding three Airbus A330 aircraft to its long-haul fleet and investing heavily in a brand-new cabin interior, creating a premium travel experience for passengers across all classes.
This growth strategy is fueled by the increasing demand for air travel to and from Sub-Saharan Africa, driven by population growth and economic expansion. Brussels Airlines aims to become a major European hub for flights to this region, meeting the growing needs of travelers and businesses.
To support this ambitious goal, the airline plans to hire over 250 new employees, demonstrating its commitment to investing in its workforce and ensuring a smooth and efficient operation.
Furthermore, Brussels Airlines is investing over €100 million in modernizing its A330 cabins. Passengers can expect a completely new and improved travel experience across all classes, from business class to premium economy and economy. The airline is also entering into a three-year wet-lease agreement with Air Baltic, starting in 2025. Under this agreement, Air Baltic will operate four Airbus A220s for Brussels Airlines on regional routes and routes with lower demand.
These expansion plans showcase Brussels Airlines’ confidence in the future of the aviation industry and their dedication to providing a superior travel experience. The airline’s investment in its fleet, cabin interiors, and workforce promises to make air travel to and from Africa more comfortable, enjoyable, and accessible for passengers.
