Daniel Lee’s Burberry is a captivating blend of the past and the future. The brand’s chief creative officer, born and raised in Bradford, England, brings a fresh perspective to the iconic British heritage label. Lee’s vision is rooted in the diverse style and culture of his upbringing, from royal dress to the youth subcultures of London’s nightlife and football. His Fall/Winter 2024 collection is a narrative of Burberry’s past and present, proposing a new interpretation of Britishness that is both relatable and progressive.
In an interview with Vogue, Lee discussed his inspirations and the evolution of Burberry’s identity. He emphasizes the importance of functionality, drawing inspiration from the brand’s iconic trench coat, designed to withstand all weather conditions. Lee also reimagines Burberry’s classic check print, updating it with vibrant colors and warped patterns. He acknowledges the influence of fashion icons like John Galliano, Alexander McQueen, and Vivienne Westwood, who inspired his own path and career. He also expresses admiration for Christopher Bailey’s legacy at Burberry, recognizing the sense of community and inclusivity Bailey cultivated.
Representing the new face of Burberry is Thai actor Bright Vachirawit. A rising star in the entertainment industry, Bright’s career trajectory is marked by his ability to connect with each character he portrays. His charisma and dedication have earned him recognition on both the silver screen and the red carpet, where he made history as the first Thai actor to attend the Met Gala. His commitment to his craft is evident in his approach to each role, striving to understand the character’s motivations and perspectives. Bright’s passion for acting extends beyond the screen, as he also pursues a career in music, a testament to his creative spirit and ability to excel in multiple disciplines.
The collaboration between Daniel Lee and Bright Vachirawit encapsulates the spirit of the new Burberry: a brand that embraces heritage while pushing boundaries. Lee’s vision for Burberry is not merely about fashion; it’s about creating a sense of community and celebrating diversity, a vision that Bright embodies with his talent and dedication. The Fall/Winter 2024 collection, with its mix of heritage and modernity, is a compelling showcase of this new era for Burberry. The collection highlights the brand’s commitment to functionality and warmth, exemplified in the final look featuring a leather trench, a warm jumper, a long kilt, and Saddle High boots. The result is a collection that is both practical and stylish, embodying the spirit of adventure and confidence that defines the new Burberry.
