BYD, a prominent global electric vehicle brand, has proudly unveiled its latest Sales and Service branch near the bustling Lakeside Shopping Centre in London. This strategic move marks a substantial expansion for BYD within the UK market, building upon the success of its Canary Wharf store and extending the opportunity for a wider audience to experience its cutting-edge electric vehicle offerings.
The grand opening ceremony drew a distinguished gathering of prominent figures from London’s business, finance, culture, and media sectors, attracting significant attention from leaders within the Chinese community. BYD’s technological innovations in electric vehicles and unwavering commitment to environmental sustainability have garnered widespread recognition from global consumers. The establishment of the Lakeside Sales and Service Branch further elevates BYD’s brand influence in the UK while offering local consumers convenient and efficient car purchasing services.
During the opening ceremony, Benny Li, Head of Retailer Marketing of BYD UK, emphasized the company’s unwavering dedication to driving the electrification and intelligent transformation of the automotive industry. Benny stated, “The opening of this new store is not only a milestone in our market expansion but also a significant step toward making green mobility more accessible.”
Geetan Jessen, General Manager of Harmony BYD UK, remarked, “As a long-term partner, we believe that the opening of the Lakeside store will not only offer more UK consumers the chance to choose green transportation but will also further solidify BYD’s leadership position in the global new energy market.” Ken Pang, Transaction Manager of Harmony BYD UK, highlighted the exceptional team at the Lakeside store and shared exciting prospects for its future. He provided an insightful overview of the four models currently on sale, emphasizing each vehicle’s unique advantages and performance, including advancements in technology and environmental sustainability, and how they cater to the diverse needs of UK consumers.
Lakeside Retail Park, one of the major retail hubs in London and the UK, attracts a diverse consumer base, including environmentally conscious families, technology enthusiasts, and individuals seeking sustainable transport solutions. At BYD Lakeside, consumers can get up close and personal with a range of BYD’s popular electric vehicle models, including the highly anticipated BYD SEAL, DOLPHIN, ATTO 3, and the newly launched SEAL U DM-i. Through the display of advanced electric vehicle technology, consumers can gain valuable insights into the numerous advantages of electric vehicles.
The new store provides a comprehensive service experience, encompassing a spacious display area, a test drive zone, and an after-sales service center, enabling consumers to gain in-depth knowledge about vehicle performance and features. Moreover, the store is equipped with advanced multimedia interactive facilities, allowing customers to effortlessly explore various vehicle functions and relish the driving pleasure and convenience that BYD’s leading technology offers. The dedicated sales and service team ensures an exceptional customer experience, reflecting BYD’s commitment to meeting consumer needs at every step.
The opening of the Lakeside Sales and Service Store is a testament to the collaborative efforts of BYD and its long-standing partner Harmony Auto. This partnership has witnessed significant success since the launch of the Canary Wharf store, showcasing BYD’s growing influence in the UK market and the widespread enthusiasm for its electric vehicle models. Harmony Auto has ambitious plans to continue expanding BYD’s sales network across the UK, with new stores anticipated to open in cities such as Bristol, Romford, and Cambridge by the end of 2024. This initiative underscores BYD’s long-term commitment to the UK market.
BYD reaffirms its mission to promote sustainable transportation development through relentless innovation and technological breakthroughs, providing UK consumers with more environmentally friendly and efficient mobility options. Furthermore, BYD plans to further enhance its influence in the UK market in the coming years, contributing to a cleaner and smarter transportation vision for the country.
About BYD
BYD is a multinational high-tech company dedicated to harnessing technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope encompassing automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYD is committed to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now spans 6 continents, over 90 countries and regions. Listed on both the Hong Kong and Shenzhen Stock Exchanges, the company is recognized as a Fortune Global 500 enterprise that delivers innovations in pursuit of a greener world.
About BYD Europe
BYD Europe, headquartered in the Netherlands, is the first overseas branch of the BYD Group. Its commitment lies in delivering safe and efficient sustainable solutions in new energy vehicles through world-leading technological innovations. For more information, please visit www.byd.com.
About Harmony Auto China
Harmony Auto Holding Limited (03836.HK) is a leading comprehensive automobile dealership group in China, listed on the Main Board of Hong Kong since 2013. The company specializes in the sale of luxury and ultra-luxury vehicles and is expanding into the global market for intelligent new energy vehicle services. Harmony Auto is dedicated to providing customers with efficient, convenient, and high-quality travel experiences that promote harmony between people and vehicles.
In 2023, Harmony Auto entered into a strategic partnership with BYD, a global leader in intelligent new energy vehicles. Currently, Harmony Auto successfully operates several new energy vehicle sales and service outlets in Hong Kong, Southeast Asia, Australia, Japan, and other Asia-Pacific regions and countries. The company is also expanding its presence in European countries such as the UK and France.
