Following a surge of attention from Alix Earle’s viral TikTok video, the small business behind the eye-catching top, Bydee Swimwear, has experienced a surge in popularity. Helmed by Dessy Hairis, Bydee Swimwear has steadily gained a loyal following with its distinctive swimwear.
Despite the rise of countless swimwear brands in recent years, Bydee Swimwear stands out with its attention to detail and commitment to quality. Starting her journey at the tender age of 17, Dessy’s passion for swimwear grew from her desire to create designs that fit her own preferences.
In 2015, a European summer holiday sparked the birth of Bydee Swimwear, inspired by the intricate beaded bikinis she encountered. After selling her creations at local markets, Dessy expanded her retail presence with the launch of her first store and the expansion into the US market.
Today, Bydee Swimwear offers a comprehensive range of printed swimwear and beachwear, catering to a diverse customer base. The brand’s commitment to sustainability and ethical practices aligns with the growing demand for mindful fashion.
Running a successful business requires perseverance and dedication, and Dessy credits her team and her keen eye for talent for Bydee Swimwear’s continued growth. With an exciting new category set to launch in 2024, Bydee Swimwear is poised for further expansion and innovation under Dessy’s steadfast leadership.
