Cadbury recently launched their new &More range of Dairy Milk bars, featuring two flavors: Nutty Praline Crisp and Caramel Nut Crunch. While the bars have been praised by some for their deliciousness, the packaging has caused a bit of a “fiasco” for others.
Many shoppers have mistakenly read the packaging as “S’mores” instead of “&More,” leading to confusion and disappointment. S’mores, a classic campfire treat, typically consists of toasted marshmallows and chocolate sandwiched between biscuits.
This misunderstanding has even sparked a social media movement calling for Cadbury to release an actual S’mores chocolate bar. Fans have expressed their desire for a gooey marshmallow and biscuit-based chocolate bar, noting that the demand for such a treat is clearly present.
In other Cadbury news, the chocolate giant is partnering with Lotus Bakeries to create new chocolate products in Europe. The first of these, a combination of Cadbury chocolate and the iconic, caramelized, crunchy Biscoff, is expected to launch in the UK in early 2025.
This news comes on the heels of Cadbury’s successful re-launch of their discontinued 90s classic, Top Deck, which features Dairy Milk topped with a layer of white chocolate.
Cadbury continues to innovate and delight chocolate lovers with new offerings while also revisiting old favorites, making them a force to be reckoned with in the world of confectionery.
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