Calgary’s tourism industry is experiencing a remarkable boom, driven by a record-breaking summer travel season and an unprecedented number of international visitors. With the iconic Calgary Stampede shattering its all-time attendance record, attracting a staggering 1,477,953 guests, the city has become a magnet for tourists from around the globe.
Tourism Calgary estimates that approximately 8.7 million visitors will grace the city by the end of the year, contributing a massive $3.2 billion to the local economy. This economic boost is largely attributed to a 17% surge in international tourism, with visitors flocking from key markets like the United Kingdom, Germany, the United States, and Mexico.
While international tourism flourishes, Tourism Calgary’s vice-president of marketing, Jeff Hesselc, acknowledges that domestic travel hasn’t kept pace with the international growth. This indicates a potential focus area for the city as it seeks to further bolster its tourism sector.
Calgary is taking proactive steps to extend its tourism season beyond the summer months. The city is actively working to attract more visitors during the typically quieter spring and fall months, diversifying its offerings to showcase lesser-known gems and cultural events. The upcoming expansion of the BMO Centre, offering a state-of-the-art venue, is expected to play a pivotal role in this endeavor, attracting more events and tourists beyond the peak summer season.
With a robust slate of events, iconic summer attractions, and strategic investments in infrastructure like the BMO Centre, Calgary is positioning itself as a year-round destination. The city’s goal is to ensure continued growth and prosperity beyond peak tourism periods, fostering a more vibrant and connected community. This vision promises to solidify Calgary’s reputation as a must-visit destination for both domestic and international travelers.
