The cannabis industry is constantly evolving, and staying informed is crucial for both consumers and professionals. At the recent Benzinga Cannabis Capital Conference, Eugenio Garcia, co-founder and publisher of Cannabis Now, offered insightful perspectives on the role of media in shaping this dynamic landscape.
With a background in cannabis advocacy and media dating back to 2008, Garcia emphasized the importance of reliable media sources in providing education and engaging audiences. He underscored the continued relevance of cannabis media, stating, “What I took away was that people still and actively care about media. They want to be entertained, they want to be educated, and they’re willing to show up to educate themselves.”
The enthusiastic turnout at the conference, described by Garcia as “standing room only,” exemplified the strong interest in learning about cannabis industry developments. This high interest highlights the need for continued education, both within the consumer market and the business-to-business sector.
Garcia was impressed by the attendees’ eagerness to engage with the topics discussed and seek out reliable information from trusted sources. During the conference, he had the opportunity to interact with key figures in the cannabis space, including investors, entrepreneurs, and industry professionals actively creating new products.
Garcia commended the event’s focused nature, noting that it brought together serious participants ready to make deals and advance the industry. “Everybody here is intentional… They’re here to do business,” he observed. He appreciated the quality of conversations and the opportunity to network with individuals driving the industry forward through product development and investment.
Beyond the conference, Garcia shared exciting news about an upcoming documentary, “Cannabis Now.” This short-form, 15-minute documentary delves into the emerging psychoactive hemp industry and its comparison to the broader cannabis market.
Filmed on location in Denver, Colorado, the documentary offers insights into a hot topic in the cannabis industry today and will be distributed on Cannabis Now platforms in the coming weeks.
The cannabis industry is constantly evolving, and staying informed is crucial for both consumers and professionals. Garcia’s insights from the Benzinga Cannabis Capital Conference highlight the vital role of cannabis media in educating and engaging audiences within this dynamic market.