Capcom, the developer behind popular franchises like Monster Hunter, Resident Evil, and Mega Man, has reiterated its ambition to sell 100 million games annually. The company’s recent Q1’FY24 results and subsequent investor Q&A session shed light on its strategy for achieving this goal.
Capcom emphasizes that game unit sales remain its primary focus. While the company acknowledges it has a long way to go – selling 50 million games in FY23 – it believes strategic discounts across its library of evergreen games will be key to achieving sustained sales and ultimately, high return on investment (ROI). This tactic has proven successful, with Capcom’s games regularly featuring in digital platform sales on Steam, PlayStation Store, and Microsoft Store.
Despite a 30% year-over-year decline in game sales during Q1’24, dropping to 9.5 million units, Capcom remains cautiously optimistic about reaching its 100 million sales target. The company insists that maximizing sales to achieve high ROI will not come at the expense of development budgets.
In its Q&A session, Capcom provided valuable insights into its approach. When questioned about the effectiveness of discounts, the company highlighted its focus on strategically planned promotions, ensuring that they generate a positive impact on overall game unit sales.
While Capcom’s Q1’24 results show a dip, the company’s unwavering commitment to achieving its ambitious sales goal combined with its strategic approach towards discounts suggests a promising outlook for the future. The success of its evergreen titles, combined with its commitment to development, positions Capcom well to continue its journey towards reaching 100 million game sales annually.
